The 10 Best Social Media Conferences to Attend in 2018.

Attending a conference can expand both your marketing knowledge and network.
TJ Kiely
TJ Kiely
August 9, 2018 - 5 min. read

If you want to learn more about social media marketing or network with fellow social media managers, then attending a social media conference is the perfect way to expand both your marketing network and knowledge.

And with social media algorithms changing left and right, attending a social media event or conference is a great way to learn about the Facebook algorithm change or the latest Instagram features.

But even if you are eager to engage in discussions around all things social media for two days, it can still be a challenge to decide which upcoming social media conferences you should attend. Well, stress no more. We’ve done our homework and collected a list of the best social media conferences and events in 2018.

This guide to the must-attend social media conferences of 2018 includes the dates and locations for each conference.

1. Spark.
If you want to develop tangible skills and hear how other social media managers are tackling the same challenges you are – changing algorithms, rising ad costs, declining organic reach – then Spark is the digital marketing conference for you. With an impressive lineup of A-list brands and speakers, this digital marketing conference is dedicated to helping you become a better marketer.

Date: November 14, 2018
Location: Copenhagen, Denmark

2. Content Marketing World
One of the largest midwest digital marketing conferences, Content Marketing World is a congregation of around 4,000 marketers discussing their one true passion: Content. With over 120 sessions, Content Marketing World covers a broad range of content marketing areas, such as content marketing strategies to SEO optimization.

Date: September 4-7, 2018
Location: Cleveland, Ohio

(If you’re interested in this digital marketing event, check out the interview we conducted with Joe Pulizzi, the founder of the Content Marketing Institute, ahead of Content Marketing World 2018).

This marketing conference focuses on starpower; bringing in inspirational keynote speakers like Michelle Obama in 2017. And although this isn’t a dedicated social media conference and the speakers aren’t all marketers, there is still plenty to learn about marketing or sales at INBOUND.

And this year, my favorite tech journalist Emily Chang, will be speaking at Inbound, so make sure to at least check her Twitter out even if you don’t check out this event.

Date: September 4-7, 2018
Location: Boston, Massachusetts

4. dmexco
Every year over 40,000 people travel to Germany for dmexco, one of the biggest digital marketing conferences in the world. Part trade show, part conference, dmexco requires some serious planning for attendees looking to see and do it all. (Hint: It’s impossible).

And for only €99, the conference is a bargain given the big names it manages to attract, like Sheryl Sandberg, whose presentation last year was a highlight of the conference.

Date: September 12-13, 2018
Location: Cologne, Germany

Note: A large number of the presentations at dmexco are in German.

5. MarTech®
This two-day conference is designed for marketers “charged with breaking down silos and assembling marketing technology stacks that deliver exceptional results.” And when you look at the event’s agenda you can really tell that MarTech® is a conference is created by marketers for marketers.

Date: October 1-3, 2018
Location: Boston, Massachusetts

6. Web Summit
This conference claims to be the “best technology conference on the planet,” and as every marketer today knows, you couldn’t do your job without having a well-rounded understanding of tech in all its forms. Some of the main speakers at Web Summit include: Evan Williams of Twitter, Devin Wenig of Ebay and Emmett Shear of Twitter.

The highlight is sure to be Margrethe Vestager’s presentation given the number of hefty fines that have been handed out this year by the EU, including Google’s $5 billion fine.

Date: November 5-8, 2018
Location: Lisbon, Portugal

7. Growth Marketing Conference 2018
Attracting some big-name Silicon Valley marketers and product managers, Growth Marketing Conference allows you to feel as if you’re part of the area’s famous tech scene (even if it’s only for two days). This digital marketing conference promises to teach you “actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustainable revenue and user growth.”

Date: December 11-12, 2018
Location: San Francisco, California

8. Social Fresh
Any good conference offers a balance of inspiring presentations and valuable networking, and Social Fresh is no different. The “longest running social media conference” aims to give attendees an updated overview of the industry through a series of case-based presentations.

Date: December 5-7, 2018
Location: Winter Park, Florida

9. CMX Summit
Do you consider yourself to be a community builder? Well, if you are a community manager or an experienced leader, then CMX Summit could be for you. The hands-on event offers attendees a series of workshops that enable more active learning.

Date: October 1-3, 2018
Location: Portland, Oregon

And if you are already planning on attending some social media conferences in 2019, here is one you might be interested in….

10. Social Media Marketing World
You know it is a good social media conference when influencers like Jay Baer, Mari Smith and Neal Schaffer are excited to attend (not only present at) the event every year. Past attendees have described the Social Media Marketing World as a sort of “reunion,” with many attendees coming back year after year. This friendly atmosphere makes this San Diego digital marketing conference a wonderful place for social media marketers looking to connect with other passionate social media lovers.

Date: March 20 – 22, 2019
Location: San Diego, California

5 Quick Tips on How to Make the Most Out of a Social Media Conference

  1. Write down at least three things you found interesting from each presentation
  2. Don’t be afraid to ask questions during a presentation
  3. Say hello to each speaker after their presentation and connect with them via social media
  4. Allocate time to attend the event’s networking sessions or after-party
  5. Send a follow-up note to anyone interesting you spoke with at the conference

No matter whether you are attending one of the conferences on the list above or any of the other hundreds of others going on each year, you’re sure to learn something or make an interesting new connection. So go ahead, get out there!

And if you are interested in join us at Spark on November 14, tickets are 30% off until the end of September.