By Ronja Gustavsson

December 3rd, 2013

Facebook believes users prefer to see “high quality articles about current events, their favorite sports teams or shared interests”, shifting feed content away from the usual photos of your friends’ lunch. They say that traffic to media websites from Facebook has jumped by over 170% in the last year, indicating that users are more interested in engaging news stories. Facebook plans to focus on mobile users when displaying links to articles.


Facebook could be moving in on Twitter as a source for breaking news stories via social media.

If more mobile users are responding to news pieces via Facebook, personalized news with the added “endorsement” value of articles favorited by a network could keep users on the platform longer. If both Facebook and Twitter are delivering news to social media users, it may shift the format of news stories for mobile optimization.

It will be interesting to see how Facebook weighs longer stories vs. shorter bites, as well as stories that saturate social media quickly, and how this will continue to shape how we get the news delivered.

Effective Real-Time Marketing

What you need consider to create compelling content that engages your fans in real time.


Just fill out the form below to get the handbook in your inbox.


Thank you for downloading

You will receive your handbook in your e-mail instantly

Get insights that matter

delivered straight to your inbox.

I want to receive insights about:

close [X]

Recommended for you