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Facebook believes users prefer to see “high quality articles about current events, their favorite sports teams or shared interests”, shifting feed content away from the usual photos of your friends’ lunch. They say that traffic to media websites from Facebook has jumped by over 170% in the last year, indicating that users are more interested in engaging news stories. Facebook plans to focus on mobile users when displaying links to articles.
HOW DOES THIS CHANGE THINGS?
Facebook could be moving in on Twitter as a source for breaking news stories via social media.
If more mobile users are responding to news pieces via Facebook, personalized news with the added “endorsement” value of articles favorited by a network could keep users on the platform longer. If both Facebook and Twitter are delivering news to social media users, it may shift the format of news stories for mobile optimization.
It will be interesting to see how Facebook weighs longer stories vs. shorter bites, as well as stories that saturate social media quickly, and how this will continue to shape how we get the news delivered.