Social Media Marketing
“The ongoing flexibility, support and guidance from the team at Falcon is second to none. It provides us with the reassurance that our global network, local subsidiaries, as well as partner agencies, are fully empowered to effectively engage in their social media efforts, and deliver on our strategic objectives.”
A social media calendar is one of the most important tools for a social media marketer, after coffee and bagels. Being prepared for social media marketing requires knowing your own campaigns and important dates throughout the week, month, season, and year. There are important dates for every industry - no matter if you work in sports, fashion, travel, or beer brewing. Building an amazing calendar filled with important dates, content ideas, and campaigns (both paid and organic) is essential for any social media strategy. Here are some great resources to build your content calendar.
10 Steps to Building an Awesome Social Media Calendar.
Behind every great social media strategy, there’s a killer social content calendar. Here’s how to build yours.
The Social Media Calendar – Key to SMM Campaign Success.
Like a traditional editorial calendar, the social media calendar maps out every deliverable, deadline, and publishing date for every stage of your campaign. A well-designed social media calendar is the key to success.
Building Your First Social Media Content Calendar.
A content calendar makes everyone happier, from your customers to your coworkers. Building your first one is a tough task.
Social Media Calendar - The Heart of a Great Campaign.
A social media calendar is essential to getting your campaign framework in order – here’s how to get started.
Falcon provides an easy-to-use tool for all social planning in one intuitive calendar.
Managing brand perception in a world of social and online sharing can seem daunting. Social listening is the first step to regaining control.
Manage your brand using social listening. Get a real-time view of industry chatter, market preferences, and events to help guide your marketing campaigns. Benchmark yourself against competitors and best practices.
The simplest solution is to employ social listening to hear the chatter about your campaign, post, or championed hashtag. Sentiment analysis is continually improving, and can be sharpened in-house with machine learning, like correcting your analysis tool when it incorrectly identifies a search term as negative or positive.
Go beyond the performance on your own brand channels—actively observe brand mentions, key influencers, competitors, and overall brand sentiments to help monitor your daily digital performance.
Outsmart Your Competition
Effective social listening is about using platforms like Facebook, Twitter, and Instagram to unlock insights about your industry, your prospects, and the market in general.
What was once a network purely for posting photos - albeit, photos of food - Instagram has now grown to be one of the premier platforms of the day. Videos up to 60 seconds long can now be posted and you can start a Live feed with another user.Instagram has fully grown into a marketer’s dream channel.
But it’s not the only game in town—lots of visually savvy brands have made Instagram their flagship social presence. Where Instagram flourishes is in its vast network of influencers where engagement is guaranteed.