As part of our mission to bring social media closer to brands and their followers, we’ve laid out what you need to know, along with great resources, and helpful links in order to get a full picture of the social media marketing landscape.
How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing socialcommunities? And, most importantly, how do you analyze and measure results?
These are just some of the questions that digital marketers are struggling to answer.
This hub exists to help you quickly source all the information and inspiration you need to stand out and make social media a priority.
What is social media marketing?
Facebook, Instagram, LinkedIn, Snapchat, Twitter … Brands simply can’t relate to the modern consumer without social media marketing. But it is also a highly competitive landscape. Everyone is vying for attention in the world’s fastest-moving forum. Social media marketing encompasses all t
Social media is at the core of any successful marketing campaign. Putting social media into the marketing mix isn’t as simple as putting a string of 140 characters. If there’s one thing that people who work in the world of social media can count on year in and year out, it’s that our industry will continue to change and evolve.
Brands simply can’t relate to the modern consumer without social media marketing. But it is also a highly competitive landscape. Everyone is vying for attention in the world’s fastest-moving forum. Marketing your brand in today’s state requires careful planning, devotion to testing and gathering data, putting social as a customer experience objective, etc.