Plenty of marketers will recognize this scenario: with figurative cap-in-hand, and a gnawing sense of guilt, we sidle on up to our team’s designer or coder with that oh so humble request (paraphrased), “Please drop whatever you’re doing today and prioritize my task above everything else. It’s so very, very important.”
The words ring hollow even in our ears. But they’re genuine enough. Deadlines are deadlines, and real-time marketing by definition demands some of the shortest deadlines of all. Meanwhile, the creative resources to execute generally haven’t increased in tandem.
The impasse can be even greater if outsourcing to an agency. Even the most unassuming little asset could prove a spanner in the works of your carefully negotiated contract and budget. And there’s still no guarantee their designer can satisfy your sense of urgency.
But now you can Build it yourself
Falcon.io Product Manager, Benjamin Kristoffersen, has heard the above issues countless times during his conversations with Falcon.io customers.
“The same real-time marketing pain points turn up again and again, no matter the company size or industry,” he says. “Aside from the frustration of not being able to react to trends or opportunities fast enough, there are the costs involved and the lack of mobile responsiveness.”
It was these discussions that sparked the new Build, a major revamp of a section of the Falcon platform formally dedicated to Facebook apps. It enables marketers without design or coding skills to build their own responsive web pages. Or, as Benjamin succinctly puts it, to create: “branded experiences done fast, affordably and beautifully”.
You can see a quick showcase of our Build Beta below. Using a pool of blocks anyone can quickly create competition, registration or promotional pages. It’s all customizable so you can upload images or videos while introducing your own brand elements such as logo or typefaces.