By Mary Liebowitz

October 23rd, 2014

Halloween is coming up, and I love the wealth of creative and spooky ideas that can be found online for this holiday.

According to the National Retail Federation in Washington DC, “total spending on Halloween this year will reach $7.4 billion” in the US alone this year. 1 On average, people will be spending 3.21% more this year than last year. “Social media is a great tool for consumers to find inspiration for all of their Halloween activities, including finding tips for decorating their homes and yards, looking for personal and even family costume ideas, and even finding the best deals from retailers,” said Prosper Insights Principal Analyst Pam Goodfellow.2

"Social media is a great tool for consumers to find inspiration for all of their Halloween activities, including finding tips for decorating their homes and yards, looking for personal and even family costume ideas, and even finding the best deals from retailers."

Pam Goodfellow

Principal Analyst, Prosper Insights

In social media, we know that posts that include quality images are shared more and have a higher engagement rate. Retailers have become wonderfully adept at building out social content with gorgeous images and videos to showcase their products.

USING VISUALS IN SOCIAL MEDIA TO INSPIRE & ENGAGE

American retailer Target just launched a virtual trick-or-treat “Halloween Hills” campaign on Instagram. It highlights their products, and appeals to the crafty side of their audiences. “At Target, we’re always looking for innovative new ways to engage with our guests on social,” says Dustee Jenkins, vice president, public relations and social media at Target.3

By packaging Halloween DIY projects within visual, mobile-friendly content, Target has created a sales-boosting, social experience.

Target-pumpkin-HBH2

 

Campaigns such as these provide a great mix of visuals, gamification, and interactive involvement, while showcasing specific products. The images inspire your audiences with the end result, while recipes or instructions draw their imagination, and allow them to share the information.

Pottery-Barn-HBH

At the same time, it’s a great occasion to really capitalize on your sense of humor and a family-friendly approach that works perfectly around the holidays. We love to see retailers dive into these rich media pushes to really enhance their social presence and build out their brand. 

Photo by Sean Loyless. Via Creative Commons


 

1. [National Retail Federation survey, September 2014. https://nrf.com/resources/halloween-headquarters]

2. [National Retail Federation presentation, “Consumer Behavior and Economic Update”, September 2014, https://nrf.com/media/press-releases/record-number-of-americans-buy-halloween-costumes]

3. [“Welcome to Halloween Hills: Target Unveils Virtual Trick-or-Treating Experience on Instagram”. http://www.abullseyeview.com/2014/10/target-halloween-hills-instagram-diy-crafts-recipes/]

 

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