4 min. read
The newest offering from Apple has arrived and digital marketers are naturally wondering what it could mean for their mobile execution.
Despite its hefty price tag of $999 USD, Apple CEO Tim Cook has dubbed the iPhone X, pronounced Ten, “the greatest leap forward since the original iPhone”.
With new features, improved performance, and a slew of new upgrades, the iPhone X offers digital marketers the potential to make their lives easier, push their work further, and accomplish more.
We also compare and contrast the latest Apple offering against other phones on the market to see if it truly holds up against the competition.
A sharper way to get snap-happy
Instagrammers rejoice, things are about to get interesting. On the new iPhone X, Apple has introduced a vertical 12-megapixel dual-camera setup that, like its predecessors, offers a both a wide-angle and a telephoto lens that makes the optical zoom as sharp as can be.
The camera also comes equipped with a brand new feature, Portrait Lighting, which suppresses lighting to the subject’s face. The presets for Portrait Lighting include Natural Light, which sharpens the subject against a blurred background; Contour Light, which includes a focus on highlights and lowlights; Studio Light, which brightly lights the subject; Stage Light, which contrasts the subject against a black background; and Stage Light Mono, similar to Stage Light, only in black and white.
Tech specs aside, marketers can now create incredibly high-quality images for Instagram, Facebook, blogs and more, without the strain of having to carry around a DSLR camera.
This is convenient because it gives marketers the ability to create content wherever, whenever. Couple that with a design app like Canva or Adobe Spark and you have a versatile graphic design machine right at your fingertips.
For a while now, Samsung’s Galaxy line has been really impressive as far as photo quality and could hold an edge over the iPhone X as far as colors are concerned, but it looks like the iPhone X offers a bit more with its photo depth and contrast.
Video — equal to the times
Digital marketers are no strangers to the growing rise in popularity of video on the web. Over 500 million people are watching videos on Facebook daily, so it’s safe to say that video as a marketing tool is here to stay.
The new iPhone X allows marketers and creatives the opportunity create 4K video at 24, 30, or 60 frames per second and the option to shoot in 1080p at 60 or 30 fps.
The ability to do all this from your phone is game-changing because speed and efficiency are really important to the success of a content campaign. Anything marketers can do to get content created and deployed on the web quicker can help improve reach, impressions, and engagement.
With apps like Videoshop or InShot, you can film, edit, title, and upload professional quality videos all from you iPhone X. As our smartphones continue to develop, marketers are able to reduce the time it takes to develop creative content and deploy it online. The iPhone X takes this approach to an advantageous new level.
With a better camera comes the option of using augmented reality (AR). Marketers need to be paying attention to this, especially in light of Facebook’s ambitious AR plans unveiled at F8 2017. High-quality AR allows you to place furniture in your home before purchasing it, see how a new tattoo could look on your arm, or virtually try out new makeup for your face.
The iPhone X is certainly endowed with some impressive processing power. It boasts an A11 Bionic chip that will be a big help for multitasking. Emailing, podcasting, video production…the iPhone X can handle it, and handle it all at once. It has even been rumored that it’s faster for multitasking than some models of the MacBook Pro.
This is great news for an on-the-go marketer who needs to be able to hit deadlines, organize workflows, communicate with their team, and create content, all from one device.
Where it lags: battery life
Nowadays, battery life is as important as ever, especially for the those on the move. While the iPhone X may boast performance speeds that set the bar, its battery life could use an upgrade, as the Samsung Note 8 and Google Pixel 2 are a few steps ahead, each with a battery life of well over 10 hours for a single charge.
Additionally, LTE (mobile internet) speeds from the iPhone X, while fast, have nothing on the speeds offered by the Galaxy Note 8. If Apple wants to be able to truly shine, they will have to adopt the innovative technology behind Android’s most beloved devices that are constantly operating in the fast lane.
The verdict: a solid device with plenty to offer
In a nutshell, the iPhone X is a serious piece of hardware and though it has an expensive price tag and a few places that leave room for improvement, it must be viewed at as an asset with the potential to help digital marketers perform their jobs better.
The rise in mobile-driven formats such as video and user generated content is throwing a much-needed lifeline to marketers strapped for both resources and budget. As smartphones like the iPhone X evolve, they are changing both what an individual marketer can accomplish and how efficiently they can do it.