Collaborative Content for Social Media Management.

The beauty of a unified social media management platform is that it creates a collaborative environment, and organizes social marketing efforts.

Mary Liebowitz
May 2, 2014 - 1 min. read

Collaboration is vital to SMM – a healthy social presence reflects an organization as a whole–it shows a team that is united in goals, voice, and culture. Where SMM was previously assigned to a siloed marketing department, companies have seen the value of involving departments such as HR, R&D, and Sales as part of a business’ social plan. Today, departments can stretch across the globe, and having a platform that everyone can easily tap into, regardless of location, reinforces messaging and streamlines assignments.

We’ve just released a new Content Pool in the Falcon platform to allow team members to share content more easily across brands, channels, regions, pages, departments, etc. Using the content pool, team members can:

  • Create a stock library and save time and hard drive space when locating images
  • Share the best performers for unified global messaging
  • Get inspiration from others
  • Work together efficiently
  • Unify brand voice

social media content

Because images within the Falcon platform also benefit from the Aviary photo editor, the content pool will always be stocked with beautifully optimized images.

Content Strategy Handbook

Create a content strategy that will reach your business goals.