Collaboration is vital to SMM – a healthy social presence reflects an organization as a whole–it shows a team that is united in goals, voice, and culture. Where SMM was previously assigned to a siloed marketing department, companies have seen the value of involving departments such as HR, R&D, and Sales as part of a business’ social plan. Today, departments can stretch across the globe, and having a platform that everyone can easily tap into, regardless of location, reinforces messaging and streamlines assignments.
We’ve just released a new Content Pool in the Falcon platform to allow team members to share content more easily across brands, channels, regions, pages, departments, etc. Using the content pool, team members can:
- Create a stock library and save time and hard drive space when locating images
- Share the best performers for unified global messaging
- Get inspiration from others
- Work together efficiently
- Unify brand voice
Because images within the Falcon platform also benefit from the Aviary photo editor, the content pool will always be stocked with beautifully optimized images.