To stand out on social media today, your posts need to be eye-catching, funny, beautiful, inspirational, well-written, and preferably animated. No problem, right?
Maybe you work with a team of content producers and designers who help you generate all the content you need — or maybe you wish you could do more yourself and avoid the bottleneck.
Either way, as a social media manager, there are a lot of tools available to help you produce content that looks great without needing a whole content creation army. And because we know your job starts and ends on your mobile device, all of these tools have great apps so you can save time and keep posting.
Navigate this article:
- Stock photo apps
- Photo editing apps
- Stories apps
- Graphic & video apps
- Stop motion animation apps
- Screen recorder apps
- Marketing inspiration apps
- Content library apps
- Grammar apps
For high-end, artistic photos without that overblown stock aesthetic, check out Unsplash. The app offers almost one million stock photos, all licensed for both personal and commercial use. All the photos are totally free, no strings attached, although if you want to be a really good samaritan, photographers always enjoy getting a credit.
Photo editing with an advanced degree
Adobe Photoshop Express
The most powerful photo editor now has a surprisingly useful app. For the super-meticulous photo editors out there, use Photoshop Express to crop, retouch, and color correct your photos. You can also create collages and add text to your images.
For even more advanced photo editing, check out Adobe Lightroom where you can set presets or apply profiles to adjust photos en masse.
Elevate your stories with animated text and high-end templates
Create stories that will blow the competition out of the water. Mojo has a gorgeous library of animated story templates that will make your content look sleeker than ever. They also have a built-in integration with Unsplash so you’ll never be more than a few clicks away from great images.
Available on: iOS
Cost: Free for basic. Premium for $9.99 per month or $39.99 per year
An alternative to Mojo, Unfold also provides customizable templates to build Stories. Like Mojo, it integrates with Unsplash. Unlike Mojo, it’s available on Google Play for the Androids among us.
Add a spark of creativity with graphics and videos
Adobe Spark Post
Adobe, as always, takes things to the next level. Stories, collages, and other graphical templates are available and easily customizable. With automated color coordination and some very fancy icons, Spark makes you look like the graphic designer you always planned to be.
Adobe Spark Video
Combine photos, video clips, icons, text, and audio to create high-end videos in a flash. Spark Video makes it easy to record voiceovers for tutorials or other marketing videos and offers a variety of export options.
Available on: iOS
Cost: Free, Premium $9.99 per month or $99.99 per year
Introduce a new video style with stop motion animation
Life Lapse: Stop Motion Maker
Keep video interesting by changing up the style a bit. Life Lapse makes it easy to create Stop Motion style videos. It’s a fun way to tell a story that will definitely make people stop scrolling.
Record your screen and share what you see
If you’re marketing digital products, you’ve probably tried and struggled to record your screen before. This app makes it easy not only to record the actions on your screen, but also add video and audio reactions and edit the video when you’re done.
Available on: iOS
Cost: Free for clips up to 15 seconds, Premium for $3.99 per year
Get inspired by the best in the industry
To share the best content, you need to know what’s trending. Zest’s curated content helps you stay informed on industry news and top educational material customized by interest. Their app just launched, so if you sign up now you’ll definitely be a first mover.
Save your favorite content so you never forget a good idea
Whatever you’re reading, you can save it to read later with Pocket. Create your own custom reading list, available on the go. Pro tip: use Pocket’s text-to-speech functionality to listen to your content on the go.
Make sure your caption is as good as your visuals
This app goes beyond typos. Make sure your English is “up to scruff” as they say, and never send out a post with an embrassing typo again.