January 2020 update: we’ve collected even more up-to-date data on the best times to post on social media, so the dates and times here are relevant for 2020. The optimal times to post on Facebook, Instagram, Twitter, and LinkedIn listed here reflect the most recent algorithm changes too.
Is there a best time to post on social media?
To post or not to post, that is the question. Well, of course you should post, but when?
If Hamlet were an angsty teen today, he’d definitely be pulling his hair out deciding what time to put up that perfect Instagram pic. Should I post this selfie in my royal garments on Friday at noon? Or should I wait until Saturday night?
The answer is yes. There is a best time to post on social media, but it depends on your specific industry and audience.
If you think this sounds complicated, that’s because it is. There is no silver bullet or panacea for finding the best times to post on social media.
If you’re trying to up your social media game in 2020, we’ve got some tips for you.
At Falcon.io, we’ve combed through the latest data from 19 different studies to make your life a bit easier—and so you don’t need to end up like that poor Danish prince.
Here are the times and days most researchers think are peak hours for maximum engagement with your posts.
[If you’re looking for more information about boosting your posts’ performance, try our 7 Foolproof Ways to Grow Your Instagram Followers in 2020 (And Beyond) and 21 Powerful Tips to Increase Instagram Engagement.]
What is the best time to post on Facebook?
What is the best time to post on Facebook? 11 AM-15 PM
Facebook has over two billion users, so it’s a great place to get some eyeballs on your content—keeping in mind the current algorithm.
Most of the latest research suggests that you’ll want to post to Facebook between high noon and four in the afternoon.
Maybe everyone should be hard at work then, but who are we to judge? The majority of studies we consulted showed that Facebook usage and engagement peaks during early- to mid-afternoon hours.
Runners-up: 9 AM, 8 PM – Our research shows that people frequently engage with content on Facebook in the morning and the middle of the evening, probably when they’re commuting or procrastinating at the start of the workday and when they’re relaxing at home after dinnertime.
The best day(s) to post: Wednesday, Thursday, Friday
The week is almost over and everyone is feeling pretty good. Not only do Fridays account for 17% of all Facebook comments and 16% of all likes and shares, they also have the highest happiness index of any day of the week at 10% (check out this compilation of research over at TruConversion).
User engagement is at an overall high on Fridays, particularly for brands, but Thursdays are a close second.
Interestingly, a study by Unmetric found that the number of interactions per post was highest on Wednesdays for brands, although brands post less on Wednesdays on average. So if you want a great engagement rate, try posting on Wednesdays more often too.
[For our low-down on the most recent Facebook algorithm updates, click here.]
What is the best time to post on Instagram?
What is the best time to post on Instagram? 10 AM-11 AM, 2-3 PM
Your best bet on Instagram is to plan around peoples’ workdays. Users scroll through images, videos and Stories on the platform for bits of bite-sized content they can engage with during the moments they’re not hard at work.
Lunchtime is a peak time for user engagement on IG—and it’s not just because people are uploading pictures of their sandwiches. People are simply more likely to check their feeds for snackable content when they’re on a snack break.
Instagram posts published right after working hours tend to get more engagement as well. Many users are checking their feeds on their commutes home or while slowly melting into their couches after work, so aim to push out content whenever most of your target audience are done with their jobs for the day.
Early weekday mornings seem to work as well. Try posting around 5 AM, as people usually check their phones the first thing they wake up.
Runner-up: 2 AM – There’s little competition from other brands and a lot of late-night scrolling going on.
The best day(s) to post: Monday, Wednesday, Thursday, Friday
Thursday seems to be the peak of the week, and it’s also the peak day to post to Instagram if you’re looking to rack up clicks, favorites, and comments. And no wonder. Friday is just around the corner, and everyone is looking for some gorgeous Insta shots to get them through to the weekend.
All other weekdays except Tuesdays tend to have solid engagement rates too. But beware of posting on Sundays, as you’re unlikely to get many likes or comments then.
What is the best time to post on Twitter?
What is the best time to post on Twitter? 10-12 PM, 5-6 PM
Twitter is perfect for dishing out tasty little bite-sized nuggets of content when people get a break from their fast-paced days.
With that in mind, it makes sense that engagement with brands’ Twitter posts peaks at noon when everyone’s having lunch and from 5 to 6 PM, right after people clock out from their jobs.
Runner-up: 3 PM – Many of the studies we consulted found that users were consuming and engaging with Twitter content quite often during the mid-afternoon coffee break hour. We all need a little pick-me-up, right?
The best day(s) to post: Monday, Tuesday, Wednesday, Thursday
Generally, putting out Twitter content during the workweek will be your best bet, especially if you’re in the B2B sector. By Friday, a lot of people have already zoned out—and Saturday and Sunday tend to be even worse in terms of Twitter interactions.
Twitter usage and engagement is especially high on Wednesdays and Thursdays, so keep that in mind when planning your next post. Plus, Wednesdays generate the highest clickthrough rates and the greatest number of retweets of any day of the week. On Fridays, engagement almost always peaks at 3 PM.
What is the best time to post on LinkedIn?
What is the best time to post on LinkedIn? 8 AM, 12 PM, 5-6 PM
LinkedIn sees the most clicks, shares, and comments occur right before work, after work, and during lunchtime.
Maybe you’re finally remembering to update your profile after 5 years and changing your education from “the school of hard knocks” to an actual school. Or maybe you’re congratulating your former classmate on that amazing new job that you’re totally not jealous of.
Either way, you’re probably doing it when you’re thinking about work but not actually working. That’s probably why most users seem to engage with LinkedIn content during their commutes or their breaks during the workday.
There’s a silver lining, though. With LinkedIn, posting time matters less than on other networks. It’s not unusual to see posts popping up in the LinkedIn feed that are weeks old. This is because the algorithm is designed to give priority to high-quality posts that spark conversation and engagement. If the content is good, the algorithm will give it a much longer shelf-life than on other networks.
Runner-up: 9-11 AM – Based on the data, a lot of LinkedIn users also checked their feeds and engaged with posts during the middle of the morning. We’re sure all that activity is work-related and not procrastination-related at all…
The best day(s) to post: Tuesday, Wednesday, Thursday
People prefer to check their LinkedIn feeds during the week rather than over the weekend. Plus, posts made on Mondays and Fridays just don’t get as much engagement as posts published during the middle of the week.
Maybe people are tired on Mondays and by Friday they’re already dreaming of winning big at that high-stakes Saturday night poker tournament.
Whatever the reason for these trends, you should focus your LinkedIn content strategy on the dead center of the week. Tuesdays, in particular, generate the most clicks and shares on the network.
Getting in the time zone
When should you post if you’re attempting to reach consumers or businesses in multiple time zones at once? One solution is to post at times that hit peak engagement hours in two or more time zones.
For example, if you want to reach consumers on Facebook at peak times in EST, CST, MST, and PST all at once, you could schedule your post for 4 pm EST. It will then appear in people’s feeds at 3 PM CST, 2 PM MST, and 1 PM PST—all optimal hours for posting.
Alternatively, you can even create ads targeted specifically at states in each of these time zones with Facebook Ads.
But what if my audience is different?
How do you know which time zones to focus on? And how can you be sure that these times and days will work for your specific follower base? After all, there is no one-size-fits-all solution that guarantees the right people will see your posts.
The simple truth is that you need to know your audience. And that’s where Falcon.io comes in.
With Falcon’s Publish module, you can see your average number of fans online at any time of the day. And our content calendar makes scheduling your posts for peak times easier than ever. Falcon.io helps you find your audience and reach them at just the right time—without all the guesswork.
Data compiled from CoSchedule, Adobe Spark, TruConversion, HuffPost, SurePayroll, Later, Maria Haltoff, Oberlo, Add People, Neil Patel, Unmetric, Raka, Hubspot, InfluencerMarketingHub