By Chris Sugrue

November 30th, 2017

You don’t need to be told how important your social media imagery is.

In fact, a recent survey found that 36% of marketers plan to spend 31% of their budget purely on visual content. The volume and quality of the social media images your brand needs to compete against are only going to rise in 2018.

So it certainly doesn’t help that the top social networks regularly change their image sizes and formats.

That’s why we made these easy-to-use Photoshop templates. Think of them as cheat sheets to help you take the guesswork out of sizing your social media images. Using them will ensure that your images are optimally displayed, without unwanted cropping or resolution issues.

You can see them all on display below. Each features the image sizes we recommend for each of the most popular networks. You can download them all in a single zip file by following the link at the bottom.

Once you have the zip file, simply upload them to Photoshop. From there it is just a matter of dropping the image you want to be sized into the appropriate template field.

Here you go:

Facebook
Still the world’s most popular network, Facebook has been becoming more and more visual in character, as well as increasingly geared for mobile.

It’s still a ‘social’ social network at heart so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible.

Facebook cover image: 851 x 315
Facebook profile image: 170 x 170
Facebook highlighted image: 1200 x 717
Facebook ads: 1280 x 628
Facebook native video: 1280 x 720

social media image sizes

Twitter
Gone are the days when your pithy 180-character observation was enough to get you noticed on Twitter. Tweets with images get retweeted 150% more times than those without. Here you need striking images to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement. 

Twitter cover image: 1500 x 500
Twitter profile image: 150 x 150
Twitter native video: 1280 x 720
Twitter image in stream: 506 x 253

social media image sizes

Instagram
A visual network from its inception, Instagram is where marketers can indulge their inner photog and filmmaker. Instagram Stories is currently social media format no. 1, but you can still easily win eyeballs with static imagery – one tip here is to employ filters.

Be sure to make use of the three orientations now available: square, landscape and portrait, and compose your photos accordingly. Bear in mind though that this variety also makes the correct sizing crucial.

Instagram profile image: 150 x 150
Instagram square image: 1080 x 1080
Instagram landscape image: 1080 x 566
Instagram portrait: 1080 x 1350
social media image sizes

LinkedIn
Many companies make the mistake that LinkedIn is the bland professional network where your profiles don’t need the wow factor of the others. While it’s true that brand fidelity and clarity are the most important elements here, a beautifully turned-out  LinkedIn profile is an invaluable asset and calling card for your brand.

Aim for polished, maximum resolution pictures. If recruitment is a goal, use your image real estate to show off your company’s best side.

LinkedIn cover image: 1536 x 768
LinkedIn profile image: 400 x 400
LinkedIn shared image: 550 x 375
LinkedIn link image: 520 x 272

social media image sizes

Google+
Although Google+ trails behind the others in terms of users, it has the advantage that everything you post will be immediately indexed by Google. As a photo-storing and sharing platform, it naturally has a lot of image-friendly features. Stopping power, brand fidelity and quality are the three keys to image success here.

Google+ cover image: 1080 x 610
Google+ default display position: 1084 x 364
Google+ interests image: 253 x 142
Google+ native video: 1280 x 720
Google+ image in post: max 2048 x 2048

social media image sizes

Get even more visual with your brand in 2018
Want to save yourself some time and hassle on your favorite social media networks? Then download the Photoshop templates below.

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