Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Find all the right dimensions in this comprehensive guide to recommended image and video sizes on Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok and Snapchat.
Roza Tsvetkova
December 8, 2021 - 6 min. read

You don’t need to be told how important your social media visuals are.

In fact, a survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy. The volume and quality of the social media visuals your brand needs to compete against will just keep rising in 2022, too.

That’s why we put together the latest, most up-to-date social media image and video sizes in this handy guide.

We’ll be listing all the recommended visuals’ sizes for Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok, and Snapchat below — and on top of that, we’ve made a set of free, downloadable Photoshop templates for you (get them at the bottom of this article.) 

So, here are the ideal image sizes to use on social media in 2022:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • TikTok
  • Snapchat

Facebook

Still the world’s most popular network, Facebook has been becoming more and more visual in character, as well as increasingly geared for mobile.

It’s still a ‘social’ social network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Facebook image sizes for 2022:
  • Facebook profile picture size: 180 x 180
  • Facebook cover photo size: 820 x 312  
  • Facebook link image size: 1200 x 630   
  • Facebook image post size: 1200 x 630  
  • Facebook event image size: 1920 x 1005 
  • Facebook group cover image size: 1640 x 856 
  • Facebook video size: 1280 x 720  
  • Maximum Facebook video length: 240 minutes  
  • Facebook image ad size: 1200 x 628  
  • Facebook video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080,  ratios from 16:9 to 9:16 are also supported  
  • Facebook Story ad size: 1080 x 1920 
  • Facebook messenger image ad size: 1200 x 628 
  • Facebook Reels – 1080×1350 (ration 4:5)

Pro tip:  
The attention span of the audience is extremely short on social media, so try to keep Facebook videos as short as possible. While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds. 

Instagram

A visual network from its inception, Instagram is where marketers can indulge their inner photographer and filmmaker. Instagram Stories and Reels are catching most of the attention lately, but you can still easily win eyeballs with static imagery — one tip here is to employ filters

Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by having in mind the right dimensions for those formats.

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Instagram image sizes for 2022:
  • Instagram profile picture size: 110×110
  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)  
  • Instagram Stories size: 1080 x 1920  
  • Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
  • Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image   
  • Instagram photo thumbnails: 161 x 161  
  • Instagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)  
  • Instagram IGTV video size: 1080 x 1920  
  • IGTV Cover Photo Size: 420 x 654 
  • Instagram Reels and Live: 1080 x 1920  

Pro tip: 
We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds as most people use their phones to browse through these channels.

Twitter

Gone are the days when your pithy observations were enough to get you noticed on Twitter. Here you need striking images to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement. 

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Twitter image sizes for 2022:
  • Twitter profile picture size: 400 x 400
  • Twitter header size: 1500 x 500
  • Twitter post image size: 1200 x 675
  • Minimum Twitter card image size: 120 x 120
  • Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
  • Maximum Twitter video length: 140 seconds
  • Twitter image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card)
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)

LinkedIn

While brand fidelity and clarity still remain the most important elements on LinkedIn, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand. 

Aim for polished, maximum-resolution photos. If recruitment is one of your goals, use your image and video real estate to show off your company’s best side.

Recommended LinkedIn image sizes for 2022:

Company pages:

  • LinkedIn company logo size: 300 x 300
  • LinkedIn cover photo size: 1128 x 191
  • LinkedIn Sponsored Content image size: 1200 x 627
  • LinkedIn Business Banner image: 646 x 220
  • LinkedIn image sizes for blog post link images: 1200 x 627

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Personal pages:

  • LinkedIn profile picture size: 400 x 400
  • LinkedIn background photo size: 1584 x 396
  • LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
  • LinkedIn link post size: 1200 x 627
  • LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

YouTube

Marketers need to meet the video requirements to perform well on YouTube. While the resolution and length of the video are quite important, you also need to pay heed to tiny details like the size of your profile picture, channel cover picture, and so on to capture the attention of the audience from the time they land on your YouTube page.

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Youtube image sizes for 2022:
  • YouTube profile photo size: 800 x 800
  • YouTube Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones) 
  • YouTube thumbnail size: 1280 x 720
  • YouTube Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16:9

Pinterest

Pinterest is all about visuals. Around 444 million people use Pinterest every month to discover trends and find inspiration. When it comes to Pinterest images, you need to think verticals as this format is designed to fit tall images rather than wide ones.

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Pinterest image sizes for 2022:
  • Pinterest Profile picture: 165 x 165 
  • Pinterest Board Display image: 222 x 150 
  • Pinterest Standard Pin size: Vertical images 1000 x 1500 
  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Maximum 30 minutes 
  • Pinterest Promoted carousels: image aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500 
  • Pinterest Story Pins image size: 1080 x 1920 

Tik Tok

TikTok is the latest video-sharing app that people are going after. Not just people, brands have jumped on the bandwagon too to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Tik Tok image sizes for 2022:
  • TikTok Video: 1080 x 1920, maximum 3min. 
  • TikTok Profile photo: 200 x 200
  • TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9. 

Snapchat

Snapchat started almost 10 years ago and enabled people and brands to tell stories via fun filters and enticing content that disappears in 24 hours. Snapchat is also the network that introduced the well-known Story format that was later on adopted by most of the big social networks. 

By October 2021, there were 306 million daily active users on Snapchat. Find the right dimensions for your brand to engage with this community right below.

Social Media Image Sizes for 2022: Free PSD files and Cheat Sheets.

Recommended Snapchat image sizes for 2022:
  • Shared images: 1080 x 1920
  • Geofilters: 1080 x 1920
  • Stories: 1080 x 1920; max file size 34 MB; duration: 10 seconds or less

That’s a wrap!

Want to save yourself some time and hassle on your favorite social networks? Then download the Photoshop templates below.

Think of these templates as cheat sheets to help you take the guesswork out of sizing your images for social media. Using them will ensure that your images are optimally displayed, without unwanted cropping or resolution issues.

Each template features the social media image sizes we recommend for each of the most popular networks. You can download them all in a single .zip file by following the link below.

As a bonus, we have extra details on recommended and minimum social media image sizes as a pdf in the .zip file, too.

Once you have the .zip file, simply upload the included .psd files to Photoshop. From there it is just a matter of dropping the image you want to be sized into the appropriate template field.

Social Media Image Size Guides.
Save time with these easy-to-use and free PSD files and cheat sheets for every network.
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