Measuring the ROI of social media marketing is critical to improving your social strategy and brand experience across channels. Yet complete and accurate measurement of the impact of social media marketing remains a challenge for many brands. This handbook covers the essentials of social media ROI measurement, including:
- Strategies for effective social media ROI measurement
- How to adapt measurement based on your social strategy
- Tools to optimize the ROI of your social marketing
Knowing the impact of your social marketing activities is critical for any company that wishes to be strategically smart on social. Download this handbook to get a handle on social ROI.