12 Social Media Podcasts You Need to Hear in 2019.

Listen up! The best podcasts recommended by social media professionals.
Chris Sugrue
Chris Sugrue
July 9, 2019 - 8 min. read

Marketers love to talk about marketing. And if you like to listen to it, then these are the podcasts for you.

We polled our colleagues, friends, and other marketing pros to get their recommendations for the must-hear social media podcasts. These include niche, tactical podcasts, more general marketing shows, and peripheral digital and tech podcasts with substance for social marketers.

So, charge up your headphones, take a listen, and enjoy!

 

1. Reply All with PJ Vogt and Alex Goldman

Why
Besides being hilarious, Reply All goes deep into internet sub-cultures and tech explainers. Social media managers will gain a deeper understanding of how the weird pockets of the internet function and how to fit in with the “extremely online” crowd.

Try

  • The Snapchat Thief. What happens when one person’s Snapchat gets hacked — and how she got it back.
  • We Didn’t Start the Fire. A recurring segment on the show called, “Yes, Yes, No” pits the hosts and show producers against each other to see who can understand — and explain — the most niche and obscure tweets.
  • Long Distance. Have you ever wondered what it’s like to be a telephone scammer? The hosts of Reply All respond to a scam call by going directly to the source.

 

2. The Digital Marketing Podcast with Ciaran Rogers and Daniel Rowles

What
This weekly podcast explores practical topics for digital marketers of all sorts, plus industry news, trends, and expert interviews.

Why
The short episodes make it easy to listen-in and learn something quickly. And with over nine years of episodes, you’re bound to find one that talks about what you want to know.

Try

  • Custom Audiences and Retargeting. If you’re running paid campaigns on any of your social channels, this is a great source for finding new ways to customize your audiences and make your campaigns more efficient.
  • Personalized Marketing. One of the biggest trends (or buzzwords, depending on your perspective) this year is personalization. This takes a broader look at why and when marketers should personalize content.
  • Social Media Process & Planning. Perhaps a bit entry-level, this nevertheless covers topics near and dear to our hearts and social marketers.

 

3. Perpetual Traffic with Ralph Burns and Molly Pittman

What
A podcast all about paid marketing. Super niche, super in-depth, super relevant if you’re putting any budget behind your posts.

Why
If you’re running ads, Perpetual Traffic keeps you informed of updates on the various ad networks, industry news and trends, and helpful explainers.

Try

 

4. Recode Decode with Kara Swisher

What
An interview podcast hosted by a Silicon Valley journalist that focuses on tech, business, and culture.

Why
Zoom out of the social media minutiae by understanding the motivations behind some of the leaders that are shaping the tech and media industries.

Try

 

If reading is more your thing, then we recommend checking out our list of the 15 marketing books that every social media manager should read in 2019.

 

5. Pop Culture Happy Hour with Linda Holmes

What
NPR’s podcast on everything pop-culture offers bite-size reviews of what’s going on in film, tv, books, music, and more. With three episodes a week, you’ll always be in tune with the zeitgeist.

Why
If you’re in charge of creating content, it’s important to stay up-to-date on your audience’s media consumption. Use pop culture to spice up your content by throwing in references to fan favorites.

Try

 

6. Behind the Numbers

What
A daily look at the latest issues in digital marketing and social media, with frequent guest hosts and industry experts.

Why
Behind the Numbers looks at the broader impact of social media on society, our individual lives, and within our legal systems.

Try

 

7. Maximize Your Social with Neal Schaffer

What
Neal is a world-renowned digital marketing and social media strategist, speaker and author—not to mention a two-time Forbes Top 50 Social Media Power Influencer and Top 5 Social Sales Influencer. His podcast covers all the bases of social media, from high-level strategy to simple tips & tricks to influencer marketing.

Why
Maximize Your Social focuses on the bottom line: how social marketing – including influencer marketing, social selling, employee advocacy, and more – can impact revenue targets. Neal was also a keynote speaker at our Spark ‘18 digital marketing conference where he spoke about the power of influencer marketing.

Try

 

8. Marketing Over Coffee with John J. Wall and Christopher S. Penn

What
What it says on the (coffee) can, Marketing Over Coffee is recorded in coffee shops every week and published on Thursdays. It’s about marketing in general, but regularly covers social media topics.

Why
Each short episode covers a topic you might already be chatting about with your colleagues — it’s just that in this case the colleagues are marketing heavyweights like Seth Godin, Simon Sinek, and Ann Hadley.

Try

 

Also see: our interview with the “Godfather of Content Marketing” himself, Joe Pulizzi.

 

9. The Art of Paid Traffic with Rick Mulready

What
Short episodes that focus on one niche aspect of (usually) paid marketing, often with guests who are in the nitty-gritty of online advertising.

Why
A popular one with our social media advertising specialists, The Art of Paid Traffic is not just for the hands-on social media advertising pros out there. Anyone entering the sometimes-daunting social ads space would do well to tune in.

Try

 

10. Social Pros with Jay Baer and Adam Brown

What
Inside stories and behind-the-scenes secrets about how big companies staff, operate, and measure their social media programs.

Why
A long-time podcast mainstay of many, Social Pros is co-hosted by marketing legend Jay Baer. Jay’s clout gets him some high-brow guests, making these podcasts a window into the best and latest social media thought leadership.

Try

 

11. Social Media Marketing with Michael Stelzner

What
A weekly, 45-minute show all about social media marketing. What more can you ask for?

Why
A veritable content machine, Social Media Examiner pumps out a quality podcast every week along with a live talk show to complement its popular blog. The podcasts are hosted by founder Michael Stelzner, with a long list of marketing celebrity guests.

Try

 

12. The Marketing Companion Podcast with Mark Schaefer & Tom Webster

What
The “most entertaining marketing podcast” as it styles itself, certainly does bring the funny and insightful in buckets. The Marketing Companion has been running for over six years.

Why
This podcast nicely straddles the line between entertaining and informative — no lectures or pedantic “motivational” speeches — just a good show for people who know marketing.

Try

 

Recommended by social media marketers like you

Above are 12 of the best social media podcasts as recommended by people from around the industry.

So, kick back and soak up some insights from some of the sharpest minds (and tongues) in social media.

 

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