5 Social Media Trends to Watch in 2019.

Discover what social media and digital marketing trends marketers need to know about this year.
TJ Kiely
TJ Kiely
December 13, 2018 - 5 min. read

It’s that time of year again when marketers are asking, “What will be the biggest social media marketing trends of 2019?”

And after a year of unexpected algorithm updates and data breaches, it’s understandable why marketers would be looking for any insights that would prevent them from being blindsided again. So to help you stay ahead of the curve, we’ve put together a 2019 Digital Marketing Trends handbook highlighting the 15 marketing trends that we believe will change the way you think of SEO, chatbots and social ecommerce this year.

We’ll give you a sneak peek inside the handbook in this blog by exploring five of the 15 digital marketing trends. Let’s dive in!

1. Social ecommerce
The news feed has become the new storefront for brands with one in four people having purchased a product or service via social media.

And according to BI Intelligence, the top 500 retailers earned an estimated $6.5 billion from social shopping in 2017, up 24% from 2016.

So it’s no wonder that both brands and social networks are investing in creating a more seamless shopping experience for social media users. In 2018, Instagram extended its shopping adding a dedicated shopping feed in Search & Explore and shoppable tags to posts and stories. Advertisers on the social network can now tag up to 5 products per post and 1 product per story. Users that click on a tag are able to view a product image, a product description, the price of the product and a link to where the product can be purchased.

social media marketing trends 2019social media marketing trends 2019

Snapchat is also investing in the next generation of social commerce, partnering with Amazon to develop a shoppable AR experience

What does this mean for marketers in 2019?
Now, brands have to try to convince social media users to click ‘buy’ instead of the ‘like’ button. Achieving such a behavioral change will require providing users content that shows consumers how a product fits into their life, not only the product itself.

 

2. Micro-social networks
Who really needs 2.2 billion friends, right? Many people—particularly those within the Gen Z cohort—are looking to niche social networks to connect with friends or people with similar interests.

It can be hard to keep track of the number of social networks that don’t have a billion users, but that doesn’t mean that these networks shouldn’t be on marketers’ radar.

Networks like TikTok, Path, and Vero have all become to-go destinations for younger social media users, who are shunning the traditional networks like Facebook and Instagram. There are also sites like Dribble or Wayn that have cultivated dedicated user bases around specific topics.

What does this mean for marketers in 2019?
Although these networks don’t support advertising, can still provide brands with a goldmine of insights. Micro-social networks can be used by brands to conduct research or connect with micro-influencers. Alternatively, some brands have gone as far to build their own social networking apps like The Rolling Stones.

3. Video content
From our phones to our laptops, video content has taken over our screens. In fact, according to some experts, 80% of what we consume online will soon be video content.

And while people are consuming more video, only 60% of marketers are using video in their marketing strategy, according to the Content Marketing Institute.

Here are some other video stats that demonstrate why video needs to become a priority within your marketing department:

  • 70% of consumers say that they have shared a brand’s video
  • 79% of consumers prefer watching video to reading about a product
  • 84% of consumers have bought something after watching a video
social media trends 2019

Facebook unveils vertical video

What does this mean for marketers in 2019?
In 2019, marketers can expect to see video content become more searchable in platforms other than Google and more video being shot in a vertical format. With over 60% of all online video views now taking place on mobile, marketers should be thinking about creating video that works on phone screens. comScore says users spend 40 minutes a day, on average, watching YouTube on mobile devices.

4. Branded podcasts
Would you listen to a 30-minute advertisement? If the content is good enough, it turns out that many people would—and already are!

Tinder (DTR), Casper (In Your Dreams with Chris Gethard), MasterCard (Fortune Favors the Bold), and McDonald’s (The Sauce) have all created their own podcast series.

There are around 124 million people in the US alone that listen to podcasts (roughly the same number of Twitter MAUs). And those listeners are highly engaged: podcast listeners make it through about 90% of a given episode, according to The E.W. Scripps Co.

75% of podcast listeners also have taken an action on a sponsored message. So with a conversion rate like that, it’s no wonder that brands are ponying up a lot of cash to create their own podcast series (FYI, a full season can be a mid six-figure investment)

social media marketing trends 2019

What does this mean for marketers in 2019?
In 2019 expect to see more brands engage in this form of branded storytelling in an effort to transform listeners into consumers. Without any character restrictions, brands are free to share more information in a more enticing way than may be possible in a single tweet.

5. Memphis design
Okay, so this one isn’t a social media trend, but hear us out.

In 1981, the Memphis Group was founded in Milan, Italy under the leadership of designer Ettore Sottsass. The group rejected the straight lines, stainless steel and leather accents that had embodied the mid-century modern era in favor of bright colors, graphic patterns and bold geometric shapes. And just like scrunchies, this ‘80s trend is making a major comeback.

If you’ve been on Instagram in the past year, then you’ve likely seen a Memphis-inspired chair, skateboard or mirror. So we figured what better way to highlight the 15 digital and social media marketing trends featured in our new handbook than with a visual style that’s trending.

View this post on Instagram

@kartell_official goes Sottsass! 📢

A post shared by Curated by Raquel Cayre (@ettoresottsass) on

What does this mean for marketers in 2019?
With visual social networks like Instagram commanding more of social media users’ time, marketers need to be more in-tune with what is going on in the design world than ever before. So download your free copy of our 2019 Digital Marketing Trends handbook and discuss them over a cup of coffee with your team’s graphic designer.