6 Reasons Why Agencies Should Care About Their Own Content Marketing Too.

For agencies who think that content marketing is just a nice to have rather than an absolute and unequivocal need-to-have, here are 6 reasons why we think it’s the other way around.
Veena Ramakrishnan
July 15, 2020 - 4 min. read

How often does your agency go above and beyond to craft award-winning content ideas for your clients?

Almost every single time, right?

Now, how often does your agency put in the same effort to craft your own content strategy?

Not quite often, huh?

So, for agencies who think that content marketing is just a nice to have rather than an absolute and unequivocal need-to-have, here are 6 reasons why we think it’s the other way around.

1. It helps retain your clients

Much of your social content and blog posts will be aimed at people who know about your business. We’re talking about your friends, your family, your employees, and more importantly, your clients.

While content marketing might support the goal of increasing brand awareness and generating more leads, it also plays a huge role in retaining your existing clients.

Think about it.

Apart from giving them top-notch services, you’re going to have to give them more reasons to retain their relationship with you. Writing content pieces that directly speak to your audience is a great way to assure clients that they made the right choice in partnering with you.

At the end of the day. who doesn’t love a well-informed partner who’s aware of current trends and industry research and also understands translating it into good content pieces? All those smart blog posts, infographics, videos, and charts that you share will make their jaws drop.

2. It builds your brand awareness

Your brand’s reputation is built on a foundation of trust. You feed into that trust by offering real value through services and good content.

The content that you post helps your audience build an opinion of who you are and what you do. Do that well, and that automatically translates into trust.

Voicing your opinions (on social for instance) also helps people connect with your brand on a deeper level. It can even help position your agency as a thought leader in your industry.

3. It improves your site’s ranking

That pesky SEO.

There’s no better way to increase your qualified search traffic than by combining your SEO efforts with content marketing. Writing content that is relevant, up to date, and that directly speaks to your audience is the key to getting large volumes of traffic to your site.

Search engines will pull out your content and increase your rankings as you write more and more content pieces on search terms your target audience is looking for.

If done right, content marketing will not just drive more traffic to your business but also boost your sales as buyers are directed to your website to a higher degree.

4. It improves your conversion rate

Delivering sharp and informative content is crucial to close business deals in a highly competitive agency environment. Why? Because brands are spoiled for choice.

You have to be ahead of the curve and offer valuable content that will be of interest to your prospects.

Do well with your content marketing efforts and you’ll be able to start a conversation and keep your brand top-of-mind. It might very well be the advantage you need to close the deal.

5. It generates more leads

If you didn’t know already, content marketing is one of the best ways to generate leads in the digital age.

But there’s a catch.

You must be careful with the kind of content that you churn out. If done incorrectly, you’re going to end up with bad leads which is 10 times worse than having no leads at all.

To implement a successful content marketing strategy your agency needs to focus on who you want for a client and how you wish to serve them.

Once you get a handle on those things, your focus should lie on continuously creating strong content pieces for that audience. It also helps if your agency is active on social media. Regular posting will get more eyeballs redirected to your website.

6. It helps with up-selling

Try not to get carried away by creating content for the sole purpose of getting likes and shares.

If you plan to publish 4-5 blog posts in a month, make sure at least one of them highlights the service you provide to your clients. Just don’t make it (too) salesy.

There are many ways to improve marketing efforts. If you think your new and revised social consulting services can improve a brand’s marketing efforts, be sure to subtly mention that in your blog post.

Have your team email the latest eBooks, blog posts, and webinar links to their clients even before it’s publicly released. This sort of dedicated gesture can be a way of letting them know about the additional services you offer.

Well, that’s pretty much it from us!

If you’re looking to step up your agency’s social media game, we might have something interesting in store for you… 

New handbook alert!

As you know, today’s agency landscape is as diverse as the brands and clients it represents. We’ve created a free guide to show how agencies of any kind or size can provide impressive social media marketing to help their clients.

The Social Media Marketing Guide for Agencies covers everything you need to know to guide your clients to social media success and help grow their businesses. As you read through this guide, it will become clear exactly why you should care about your own marketing efforts. We’ve also mapped out tips for an effective social media strategy, answered questions on how to prove social media ROI, and more.