You know that feeling when you’ve put so much effort into a social post and all you end up getting is three measly likes. And sure enough one of them is almost always Linda from Marketing.
Don’t get us wrong, we love Linda from Marketing.
But how come some brands seem to create knock-out social media content every single time? What secret social sauce do they use? And how can your brand get in on it?
Questions like these are why we’ve created this list for you. Find out which famous brands you should follow and what their social strategies are.
Everyone knows how great this fast-food chain is on Twitter. Burgers and fries are not all they serve They roast their competitors—mainly McDonald’s—on a regular basis. Snark and sass are a big part of their social strategy and have contributed to their social success.
Not gonna lie, all this love y’all are showing has inspired us. We wish we could give you a hug, but instead…how about a nug? This Friday, we’ll be giving out free 4pc spicy and crispy nugs at every Wendy’s drive-thru.
No purchase necessary, not a single string attached.
— Wendy’s (@Wendys) April 20, 2020
MoonPie’s dry humor-laced tweets are eaten up by the Twitterverse. For a brand that’s been around for more than 100 years, MoonPie’s social strategy sure is “woke”.
The CDC hasn’t said anything about putting a MoonPie underneath your mask and just licking on it all day have they
— MoonPie (@MoonPie) August 5, 2020
Denny’s is yet another fast-food chain that’s doing amazingly on social. Their voice on social works mainly because it’s unconventional and has a lot of humor and pop culture references.
can’t wait to walk down the aisle pic.twitter.com/HfA8pSl8Hj
— dennysdiner (@DennysDiner) May 8, 2020
Airbnb is just cool—they have their finger on the pulse of millennials. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, their Instagram truly deserves every follower it gets.
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Whenever you’re ready to get away, there’s a hidden gem nearby for you to uncover. Superhost Melanie’s Pope Hut takes you out of your four walls and into the great expanse of the Cuyama Valley, where the night sky has more stars than you can count. #GoNear 📷: @alexnyeart Link in bio for unique stays near you.
5. Innocent Drinks
Innocent is yet another millennial cool brand. Their social team is hip, funny, and delightfully weird across all their social platforms. For that, Innocent Drink is easily another must-follow brand on social.
The heatwave is here. Every window is open. Every fan on full blast. It is not enough. People move their laptops to the kitchen so they can work from the fridge. Britain is now 75% flip flops, 75% sun cream, and 600% sweat. Don’t ask us how that works. Our calculator has melted.
— innocent drinks (@innocent) August 7, 2020
D2C brand Glossier’s customer-first approach and social-based marketing have helped them build a cult following on Instagram. The fact that their products are extremely grammable also helps, especially in relation to user-generated content.
What is it with fast food chains and being good at social? Arby’s is yet another fast food chain that seems to win on social. Their social team has fostered a sense of nerd culture using pop culture references around their food and packaging to get high engagement levels.
— Arby’s (@Arbys) August 4, 2020
Did we expect a dictionary to have a Twitter handle?
No. But did we expect said dictionary to have a strong Twitter game? Also no.
But Merriam-Webster has been breaking everyone’s expectations with their funny and topical tweets. Every brand can learn about newsjacking from Merriam-Webster and that’s why you should follow them.
1. It’s a fun quiz and you could use a distraction.
2. It’ll help you kick butt in your next match.
3. See #1. https://t.co/yMSkT5GKuQ
— Merriam-Webster (@MerriamWebster) July 31, 2020
2018 was a big year for IHOP, or should we say IHOB? It was their year of rebranding to remind their customers that the chain has more than just a breakfast menu. Their team went as far as to delete the old IHOP account and create a new IHOB account. Fast forward to present day, the brand is IHOP again, but their burgers are selling real fast.
You know the rules: pancake melts butter, butter dirties fork, fork eats pancake. pic.twitter.com/pHHPon0ZQm
— IHOP (@IHOP) May 20, 2020
10. Fashion Nova
This fashion brand is Instagram-famous and they rely heavily on influencer marketing. They have an entire army of influencers—#NovaBabes, as they’re fondly called—and accounts a large part of their success to them. Fashion Nova not only has inclusive clothing ranges and uses influencers of different sizes, races, and ethnicities, making it all the more diverse.
Steak-umm is a fast-growing brand on Twitter. Almost all their tweets are about beef (talk about branding) and they end some of their tweets with “Steak-Umm bless”, making them delightfully weird.
steak-umm doesn’t tell you *what* to think, it tells you *how* to think …. except everything it does implicitly attempts to make you think its products and brand image are good sooo haha
— Steak-umm (@steak_umm) August 6, 2020
Toaster pastries? More like roaster pastries, amirite?
Whoever is behind the Pop-Tarts handle loves to roast people, especially when users try to combine the pastry with something unusual like ranch or seafood seasoning. The Twitterverse loves a good roast session and that’s definitely a contributor to Pop-Tarts’ success on social.
Public service announcement:
1. Pop-Tarts are not ravioli
2. Pop-Tarts are not sandwiches
3. There will never be a Tide Pod flavored Pop-Tart
Have a nice day
— Pop-Tarts (@PopTartsUS) March 6, 2018
Target is great on Facebook, Twitter, and Instagram, but it’s also quite popular on Pinterest. They use creative boards to categorize the wide variety of products they sell. Target also uses Pinterest to get visitors to their site—most of their pins contain linkbacks to the Target site.
14. Fenty Beauty
Rihanna’s line of cruelty-free, vegan makeup products has been dominating the cosmetic industry social circles ever since it was launched. One of the key selling points is the fact that Fenty’s products cater to several races and ethnicities, unlike traditional brands in the beauty industry. Their social posts include testimonials from women of color and influencers of all races and ethnicities. It is this emotional connection that makes Fenty Beauty win on social.
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Hittin em with the reverse cause they didn’t see this drip the first time! 💦 Complexion is flawless with #PROFILTRCONCEALER in 430 and cheeks are poppin out in a dewy, berry glow with #CHEEKSOUT Cream Blush ‘Summertime Wine’ 🍷 #SUNSTALKRBRONZER in #MOCHAMAMI / #MATCHSTIXGLOW / #SLIPSHINE Sheer Shiny Lipstick in ‘Cookies & Cocoa’ Makeup by: @hkassel Model: @iamdomrobinson Photographer: @jenncollins
You don’t sell products; you sell the experiences. And that’s exactly what Converse does on social. Head over to the brand’s Instagram account, and you’ll find yourself immersed in a pool of images with captivating stories of how their famous chucks came to life.
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Meet @bdvisualarts, the next artist we commissioned to share how her personalized Chucks came to life. “I first outlined the shapes with a pencil, then took a paint marker and filled them in, and finally stitched colorful threads on top,” she explains. ⠀ ⠀ Feeling inspired to personalize your own pair? Check out our stories for a step by step of Bianca’s design process and show us what you create with #CreateAtHome and #WeAreAllStars.
16. Burger King
Being an established fast-food chain, it’s no wonder that Burger King has the number of followers they do on social. Any brand that aspires for a bold and sassy social media presence can learn a thing or two from Burger King’s ultimate social media playbook. You can tell right off the bat that Burger King has a distinct personality from the way it presents itself on social. There’s fearless humor, sarcasm, and a whole lot of sass entwined in its tone and message.
don’t worry—we won’t tell your family the burgers you’re serving up in the backyard today are from us
— Burger King (@BurgerKing) July 4, 2020
Domino’s is an example of how the underdog can win too. In recent years, the company has improved vastly from where it was several years ago. One of the main contributors to their success is all the new digital marketing initiatives—you can order pizza through both Twitter and Facebook Messenger and any customer service question you have fetches an immediate response too.
Me: Trying to sleep
Brain: There’s a leftover slice in the fridge. 👀
— Domino’s Pizza (@dominos) August 8, 2020
Who would have thought a logistics company would be great on social? UPS is here to prove our notions wrong with their highly engaging behind-the-scenes looks at logistics and well-crafted campaigns. UPS repeatedly delivers—pun completely intended—on social and their performance vouches for it.
Buffer is one of the best examples of how you can learn by experimenting on Instagram. Their posts include user-generated content, contests, giveaways, and IGTV series on Instagram marketing strategies, wherein users discuss their approach to Instagram.
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This fluffy doggo is taking over your feed today to give you the full scoop on how to execute an impressive Instagram takeover to boost your Instagram marketing efforts!⠀ ⠀ An Instagram takeover is the process of “taking over” someone else’s Instagram account temporarily and sharing content with their audience. With a takeover, the host gets someone who can bring value to their followers while the guest gets to reach a new audience with their content. It’s a win-win situation! 🏆⠀ ⠀ Here’s how to host a takeover in 6 simple steps: ⠀ 1️⃣ Set goals and metrics to measure the success of the takeover⠀ 2️⃣ Decide who to invite as your guest; you can partner up with an influencer, a coworker, or a customer⠀ 3️⃣ Choose a type of takeover; your guest can create an Instagram post, an Instagram Story or go live with your Instagram account⠀ 4️⃣ Promote the takeover by sharing it across your other social media channels⠀ 5️⃣ Execute the takeover⠀ 6️⃣ Wrap up by reviewing the performance of your takeover⠀ ⠀ Do you have any tips for a great Instagram takeover? We’d love to hear from you! ⠀ ⠀ Head to the link in our profile for the full blog post. 👆⠀ ⠀ 📷: @paulthecorgi
20. Etihad Airways
This airline company follows a customer-centric approach to social media and have made it their mission to respond to customer queries quickly. What’s even cooler is that Etihad also uses influencers and their own cabin crew members on social to pique interest about the airline.
While there are plenty desserts starring the Oreo cookie (we’d kill for an Oreo cheesecake right about now), the brand opts to use their cookie to represent as many real-time events and holiday-inspired creatives as possible. Head to their Facebook page and you’ll be inspired by their use of the cookie to engage with their fans. Creativity is at the core of Oreo’s social media strategy, so it’s definitely on our list of brands to follow on social.
— OREO Cookie (@Oreo) August 7, 2020
22. Cincinnati Zoo & Botanical Garden
Who do you think is the hottest social media celeb at this point? No, it’s not a Kardashian, it’s actually Fiona, the hippopotamus.
This hippo had a life-threatening premature birth which she miraculously survived and is now an Internet celebrity! Cincinnati Zoo shows how you can turn around from an internet crisis by powering through and posting the right kind of content.
Netflix is famous for witty comebacks on social but if there is one place where we believe the brand shines best, it’s on Twitter. The brand uses its handle to not just address queries but also engage in conversations with fans talking about trending movies and TV shows.
Nobody tell my dog pic.twitter.com/dnq1jIS8FC
— Netflix Philippines (@Netflix_PH) August 11, 2020
Doggos and puppers. Need I say more?
BarkBox’s influencers are all the dogs you see in their posts. This subscription box follows different strategies across social networks, but the core of it all is dogs. Even if all their fans aren’t customers, their interaction with and sharing of posts helps bring BarkBox closer to prospective buyers.
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YOU ASKED FOR ‘EM, now we’ve got ’em! . BIG TOIS FOR BIG BOIS (and girls) 🤩 . We’re talkin’ BIG. HONKIN’. PLUSH. TOYS. . You have until 7/1 to add your favorites to your pup’s next BarkBox! . We’ve got: 🚨 Frank N. Footer 🚨 Big Burp Slurp and more 😆 . Tap link in bio to grab yours, and click this link to find a WHOLE album of our “Big Tois for Big Bois” >> https://ruv.me/bigboitoys . (You might be able to find some Frank-N-Furters still at @target or Big Burps at @Petco, too!) ⠀ @hereibroughtyouthis⠀ @azulabalance⠀ @gemma_rescue_pup⠀ @millerandsamson Carrie A. on Facebook @goldenboyroo @prucrupugs Miss Rousey Leigh from Facebook @thepupstellalou @haventhehoula
Mailchimp’s social media channels bring you a world of insights and advice for your business. If you thought Instagram was no place for B2B companies, think again! For instance, Mailchimp’s Instagram channel has a lot of quirky and fun videos explaining the benefits of their product and service and how customers benefit from using Mailchimp.
There you go! These are 25 brands that any social media manager can draw inspiration from.
Having a well-crafted social media strategy helps you grow and stay relevant in today’s business landscape and the brands mentioned above are a testimony to that fact.
If you are looking for insights on how to better your social media performance or to get a better handle on managing your social media efforts, check out Falcon.io.