Falcon.io joins the Twitter Official Partner Program.

Mikael Lemberg
September 29, 2021 - 3 min. read

We are excited to announce that Falcon.io has joined the Twitter Official Partner Program. After evaluating the product, Twitter has decided Falcon will inherit the Brandwatch badge as part of their future together.   

During the time you spend reading this blog post, over 2 million new tweets will be published. On an average day, that’s over 500 million tweets and endless conversations between people, brands, and organizations about products, experiences, and ideas.

Needless to say, Twitter is a highly relevant place for brands to be present. Not just in terms of listening to conversations, but also to build and engage with their communities, share updates, and gather insights from their audience’s feedback.

It’s our mission at Falcon to enable brands to be successful on social media. And we are thrilled to share that we’ve become an Official Partner. 

What is the Twitter Official Partner Program?

Twitter Official Partners are a carefully selected group of companies offering outstanding products with a proven track record of customer success. It’s not easy to get a Twitter Official Partner badge — and that’s by design. When you see it, you’ll know you’re working with the best of the best”.

~ Lauren Jenkins, Head of Twitter Official Partner Program

While it almost seems like a stroke of fate that the Twitter bluebird and a Falcon now have joined wings, it is the outcome of years of hard engineering work and the devotion of our  customer success teams to helping our clients develop winning solutions on social.

And what makes us most proud is this is tangible proof that we have amazing customers who make a positive difference for their communities and followers on Twitter every day. 

How does the Twitter Official Partner Program benefit our customers?

As a Twitter Official Partner, we will work directly with Twitter in areas such as product innovation, co-marketing, and customer success. We aspire to develop new features together, seek and give each other feedback on best practices, and launch joint learning initiatives like focused webinars to help our customers take full advantage of the Twitter platform.

An example of how this partnership benefits our customers is our Measure tool’s depth of Twitter metrics. While many social analytics products feature superficial metrics like followers, likes, retweets, and replies, our partnership helps us dig much deeper. We offer advanced metrics like invisible clicks, video analytics, photo views, and even true unique reach (not just impressions) of every tweet. And this is all completely real-time.

As we continue to expand our partnership with Twitter, we are extremely excited about the many future innovations to come.

A partnership for every social network.

Falcon.io has now earned official partnerships with Twitter, LinkedIn, Facebook, Instagram, Messenger, and WhatsApp. No matter which channel is most important to your brand, our promise to you is that we will continue our journey to help you grow with social.