How to Create the Perfect Professional Instagram Bio.

How to improve your bio to promote your brand and attract new customers.
Joe Fylan
September 10, 2018 - 6 min. read

Creating an interesting and creative Instagram bio that grabs your audience’s attention should be a key priority for all brands and influencers.

The best Instagram bios will showcase your brand’s personality, promote your business, and convince people to follow you.

In this article, we will consider the key elements you need to create the best Instagram bio for your brand. So here’s how to make the perfect professional Instagram bio…

But first, get up to date with this explanation of the 2018 Instagram algorithm change. Also, if you want to get more engagement with your IG posts, try these 21 powerful tips.

how to make a good instagram bio

Use keywords for the name field

If you click on Edit Profile, the first field you will find is Name. This is different from your Username, which forms your Instagram profile URL (http://instgram.com/username) and gives your profile page its brand name.

The Name field, in fact, makes up the first 30 characters of your Instagram bio and is key to helping with Instagram SEO.

When people search on Instagram, the words in the Name field are analyzed for matches. So if you want to rank well in searches from an Instagram SEO perspective, it is crucial you use keywords relevant to your niche in the Name section (not necessarily your business name, as the title suggests).

what to put in instagram bio
In the Name field of your Instagram bio, be sure to use whatever terms people might use to find your brand via Instagram search.

Emojis can also be searched for, and so should also feature in the Name field if appropriate.  For more information on how to select and write a Username and Name, and how they help with SEO on Instagram, check out our article Instagram SEO Simply Explained.

Writing the bio

An Instagram bio has to make an impact on your audience. It has to tell people what your business is, what you do, and why they need you. It also has to convince people to not only follow you but to also complete a particular task of your choosing (like visiting your website).

bio for Instagram
Make sure that your Instagram bio includes as much information as possible about your brand within 150 characters.

And as you are only allowed 150 characters for your bio (plus the 30 characters for your Instagram Name) this is not an easy task! So let’s have a look at what text you should include in your bio…

  • Specific niche or service – If you are in a specific profession or industry niche, or are known for offering a particular service, then it is important to make this clear in your Instagram bio to help you immediately connect with the right crowd.
  • Skills and experience – Sharing your skills and experience will help present a professional business, building trust with your target audience and giving them an insight into what you offer.
  • Hobbies and interests – If your brand is based on you as an individual, then building a relationship with your followers is key. Share a bit about who you are – your hobbies, interests, values, and beliefs – to come across as likable and engaging.
  • Use your brand’s voice with a touch of humor – Using your brand’s voice is a must, as this will ensure consistency across your social networks and enable your audience to immediately recognize you. However, a splash of humor will add a personal touch, making your brand more relatable.

Evidently, there is much to consider when writing your Instagram bio. But we aren’t finished there. Let’s look at other elements you should include to create an effective bio…

Also see: How to Do a Twitter Audit for 2019.

Add Emojis

how to make an instagram bio with emojis

Using emojis in your Instagram bio will give your profile a visually fresh and fun feel while helping your brand stand out from the crowd.

Emojis also take up less space than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text.

Here are some top tips for using emojis in your Instagram bio:

  • Be creative and try a combination of words interspersed with emojis.
  • Use emojis to emphasize key points in your content, or as bullet points to break up the text and make it easier to read.
  • Emojis should always be relevant to your brand and add value to your bio.

It is not a good idea to use just emojis on their own with no text. This can be confusing to your audience and is a waste of precious brand promotion space.

And remember, once chosen, emojis aren’t set in stone. Play around with different emojis over time to see what fits best with your brand.

For more on emojis here are 5 Steps to Using Emojis for Marketing.

Use hashtags

how to make a professional instagram bio
Airbnb uses their branded hashtag clearly and effectively in their Instagram bio, even using it to encourage user generated content.

Adding your branded hashtag to your bio is another important Instagram strategy. This will help not only drive post engagement, but also create a community around your brand.

By giving your followers a way to share their content with you and your community via your branded hashtag, you will quickly create a strong interactive hub on Instagram.

This can help promote your business and enable your brand to reach a wider audience.

Call to action

Your Instagram bio is the perfect place to add a call to action. Tell your audience what you want them to do, and if possible, how to do it. 

For example, ask your audience to follow you on Instagram or other social media channels. If your organization provides a service, display your email to encourage people to get in touch for a discussion or quote.

instagram bio for business examples
HelloFresh uses a convincing CTA in their Instagram bio to offer a discounted trial to new users.

Brick-and-mortar stores should include their address and opening times so people can easily find and visit them.

If you want your audience to open a particular web page, ask them to do so and then add the URL to the Website field (covered in more detail next).

Website URL: how to put a link in your Instagram bio

Instagram only allows you one clickable link, which appears at the bottom of your bio. Most Instagramers display their website’s homepage URL, which makes sense if your goal is to drive traffic to your site.

how to set up instagram bio with link
Feel free to change your website URL depending on your current Instagram goals. Here we’re using our URL to promote our latest webinar on social media crises, for example.

However, as your business and Instagram goals change over time, so should your website URL link.

Consider linking to your latest product page, a landing page for a recent marketing campaign, your newest blog content, or contact page.

There are many possibilities here, so make the most of the link in your Instagram bio by changing it up in line with your business objectives.

Choose a profile picture

instagram bio profile picture
Make sure you use a unique, distinctive profile picture. In many cases, this will simply be your brand logo.

The final step in this process is selecting a profile picture. The obvious choice for this is your brand logo, which you already use on your website, marketing material, and other social media channels.

Using an identifiable symbol will make it easy for your target audience to recognize you. It will also help raise awareness of your brand by making sure it is constantly visible within your niche on social media.

Final thoughts on how to create a professional Instagram bio

As you can see, there are many elements to creating a professional Instagram bio for your brand.

However, your Instagram bio doesn’t need to be static—shake it up a bit. Try out different emojis, calls to action, text, and more.

By varying your IG bio, you will find out what your audience responds to and what works for your business. Good luck!

For more Instagram inspiration (Instapiration?), check out these 5 Famous Brands Killing it With Their IG Stories.