We’re proud to announce that Falcon.io is now a part of LinkedIn’s Marketing Partner program in the Marketing Analytics category. This marks yet another important milestone in Falcon’s history of entering strategic partnerships with all the major social networks.
LinkedIn is the world’s largest professional network with more than 500 million members in over 200 countries and territories. And, for many brands, it is the primary destination for employee recruiting and business-to-business marketing. As such it is vital for these brands to understand how marketing budgets are optimized on LinkedIn.
That’s why Falcon.io now has a direct integration with LinkedIn’s Marketing Analytics APIs, which allows us to display detailed advertising performance insights from sponsored LinkedIn posts directly in the Falcon content calendar.
With these new LinkedIn Ads Insights, our customers will enjoy significantly greater transparency in their marketing efforts. If a LinkedIn post is sponsored with one or more ads it will be flagged as “promoted” in our calendar. When you navigate to the post’s ad insights you can break down the performance data into budget, delivery, results, and cost per result. Results range from various click and engagement types to one-click leads or even specific actions taken on your website after clicking on the ad.
As an added bonus, we’ve made it easy for you to find the cost per result for every action, so you can quickly identify which message is making the best use of your budget and act accordingly.
With our admittance to LinkedIn’s Marketing Partner program, we are being recognized for building high-quality products that make tangible differences for our customers and add significant value to their LinkedIn marketing workflows.
Furthermore, the partner program also gives us exclusive early access to new API features before they are rolled out publicly. So, while the inclusion in the program itself is an accomplishment to celebrate, we are even more excited about the product updates and improvements this will allow us to build in the future.
Rest assured that this is not the last you’ll hear about Falcon.io and LinkedIn. We are looking forward to sharing more good news on this channel in the months to come!