Managing your social media accounts as a small business can feel intimidating. When exactly are you supposed to post again and wasn’t there a message on Facebook you received last night? And so, instead of being a channel for you to promote your business and acquire customers, social media becomes a burden.
Well, fear not because that’s what we and a host of other businesses are exactly here for!
With the help of a social media management platform, you can organize your whole social media presence and communication, and keep an eye on your performance.
But how do you choose the right platform and do you need all tools that are on offer or maybe just a selection of them?
To help you with your choice, we’ve rounded up 10 of the most popular social media management platforms that are suited for the needs of most SMBs. Platforms differ in the number of features they provide, their specific emphasis on how best to manage social media, and of course their pricing.
So, without further ado, here are 10 great social media management tools for small-to-medium businesses!
The least we could do is toot our own horn before we go head-to-head with our competitors, eh? 😊
The one thing we hear most often from our customers is that they can’t get enough of the look and feel of our platform. And we love hearing this because that’s exactly what we had in mind when we built it; making sure it’s intuitively easy to use.
Just look at that UI below.
Now, when it comes to our Falcon Essentials solution, it is specifically built for small businesses in need of a solid tool (that’s easy on the wallet too, of course) to manage their social media efforts.
The name does not deceive – it includes all the essentials needed to stay on top of your social media publishing, engagement, and performance tracking. But even though social media is a vital part of your to-do list, it shouldn’t take up all your valuable time, right?
That’s the idea behind Falcon Essentials: to drastically cut down on time spent on social media. Basically, you can make Falcon Essentials to do a lot of the work for you.
The main benefits of the Falcon Essentials tool include:
- Cross-publish content to all your social media channels from a single calendar
- Plan out your month and schedule posts to go out at different time zones
- Preview your content before you publish to make sure it looks just right
- Respond to comments, messages, and notification across networks from a single customizable inbox
- Create message templates to maintain a zero-inbox
- Export customer conversations
- Create your own dashboard or use our templates
- Track, analyze, and build reports based on your performance across all channels
- Manageable from desktop or mobile app
Try Falcon Essentials for free with our 14-day trial. The price starts at $129 per month (there’s a nice discount if you sign up for a full year).
2. Sprout Social
Sprout Social’s platform includes social media listening, publishing, engagement, and analytics tools. An interesting aspect of the platform is that it offers the option to create customer profiles and it can interact with other tools such as Zendesk and Salesforce. For an SMB, the Standard plan may be sufficient, though it does not include the listening and amplification features.
Some of the main features that are available with Sprout Social include:
- Drafting, queuing, and scheduling posts across different networks within one window
- An integrated inbox that allows you to filter content from different channels and monitor keywords and hashtags
- Analytics that include performance reports, benchmarking, and comparisons across post and networks
Plans: Standard $99, Professional $149, and Advanced $249 per user per month.
Socialbakers’s tool is backed by AI and they promise that their platform can help companies determine who their personas are, discover influencers as well as come up with content ideas. It also features the standard suite of planning, publishing, tracking, and communication tools.
The following are some of the features that Socialbakers is betting on:
- Audience, persona, and influencer analysis driven by AI
- All-channel social listening to derive valuable insights
- Community management to improve customer experience
Plans are $200/month for 10 profiles or $400/month for 20 profiles (+ tax).
Hootsuite is one of the old dogs of social media marketing and management. In addition to content creation and customer communication tools, Hootsuite also allows teams to communicate with each other and assign tasks. They also offer app integrations that allow users to add new capabilities to the platform.
Hootsuite offers some of the following features and tools:
- Content creation and scheduling, customer communications, and in-team coordination
- With the Hootsuite Academy, your team can get additional training and certification and stay on top of developments
- Depending on your plan, features for optimizing ads, proving ROI, tracking trends, and amplifying your content are also included
Plans include: Professional $19/month, Team $99/month, Business $599/month, and Enterprise which is custom (+ tax).
Are you familiar with Buffer’s products? Buffer has two main products – Publish and Analyze – that allow businesses to conduct all their social media management activities through one dashboard. On top of that, they also have a few features that help with growing conversions and sales.
Buffer’s platform provides the following features:
- Plan and publish content on all major platforms and collaborate with team members on drafting, reviewing, and approving posts
- Measure performance, create insightful reports, and receive suggestions on how to increase reach and engagement
- Use additional features such as first comment, hashtag planner, tagging, and more, to increase visibility
Each of Buffer’s products is paid for separately. A free 14-day trial is available for each of them.
Plans for Publish are: Pro $15/month, Premium $65/month, Business $99/month.
Plans for Analyze are: Pro $35/month, Premium $50/month.
Agorapulse offers a host of features that are intended to capture the whole process of managing your social media. This includes capabilities to engage customers directly, publish content, listen to social conversations, collaborate with others, and more. In addition, they also offer several free tools such as a Facebook Ad Report tool and a Twitter Report Card for competitor analysis.
With Agorapulse you can:
- Manage content through a shared calendar that allows you to review your activity, and approve or rejects posts
- Engage your audience on every platform through an integrated inbox and set up rules to moderate the inflow of messages
- Get better insights into your fans and followers through the social CRM function
Plans include: Medium $75/month, Large $159/month, X-Large $239/month, Enterprise $399/month
eClincher offers solutions for both small and medium businesses as well as enterprises. For small businesses, the platform encompasses the whole range of necessary tools required to manage social media with ease. eClincher, it seems, is very popular with customers.
Some of eClincher’s features that allow small businesses to manage their social media efficiently include:
- One account to manage all channels, communications, planning, and publishing
- Automation features to streamline your content and engagement
- Ad boosting and reputation management tools to increase your visibility and conversions
eClincher offers the following three plans: Basic $59/month, Premier $119/month, Agency $219/month.
Coosto is a platform that is particularly well-suited for small businesses. Their solutions span the range of content marketing, PR & communication, customer service, and branding. This encompasses all the necessary tools required by a business to manage its social media presence and attract new followers and sales opportunities.
As an all-in-one solution for social media management, some of the features offered by Coosto include:
- Listen to online conversations, publish and schedule content, engage your audience, and report on your performance
- Analyze competitors and discover new ideas for your content strategy and opportunities to engage your followers
- Use heatmaps and engagement reports to adapt your communications and content to shifting interests and needs
Pricing for Coosto’s platform is not publicly available. Hit them up to find out more!
With MeetEdgar you don’t need to babysit your social media but can let it do its own thing. One of Edgar’s main features is the emphasis on automation and scheduling that is intended to free up small business owners.
Edgar further offers the following features:
- A high degree of automation, including scanning your content, and suggesting quote-worthy text for you to post on social media
- Category-based scheduling of your posts which introduces variety and breaks up your content feed
- A/B testing of your social messaging and weekly reports to assess your performance and set new goals
Edgar comes in two flavors: Edgar Lite $19/month and Edgar $49/month.
If you’re running a remote team, ContentCal may be the platform for you. Like any of the platforms above, ContentCal covers a good part of the spectrum of planning, publishing, communicating, and reporting on your social media marketing.
Some of the things that make ContentCal great include:
- Flexible workflows that allow you to structure and delegate tasks in the most appropriate manner
- Grammar check to make sure your messaging is clear as well as a notebook to jot down ideas and briefs
- Collaboration options to get input from different team members and create the most effective message
ContentCal’s pricing plans are Pro $17/month, Company $47/month, Premium and Enterprise, both of which are custom.
Ready to start sailing the marketing seas?
As an SMB it’s important that you manage your social media with ease. Stressing out about responding to messages or double-checking whether you posted today is hardly what you need, on top of your other responsibilities.
A social media management tool can help you avoid all this by providing you with a simple interface that integrates all channels and social media activities. That way, taking care of your social media activity is something you can do over coffee rather than becoming an exercise in patience and self-restraint.
So maybe consider a social media management tool this year as a way to help your operations.
Want to check out Falcon? Book a demo with us to find out how we can make your social media experience a breeze!
About the author
Ilia has been writing about digital marketing for over 7 years. He occasionally shares his thoughts on his site. When not blogging, he likes to run and listen to audiobooks.