Top 30 Black Friday and Cyber Monday Social Media Posts to Inspire You.

The “buy everything on your wish list” month is officially here, and here’s what brands are doing to turn their social feeds into digital storefronts.
Veena Ramakrishnan
Veena Ramakrishnan
November 13, 2020 - 5 min. read

If you’re looking forward to the day of giving thanks and dipping your turkey in cranberry sauce, then you’re probably also eagerly looking forward to using all that turkey energy to grabbing some great Black Friday and Cyber Monday deals.

Shopping in the time of a pandemic

Both Black Friday and Cyber Monday mark the first sign of holiday shopping in the United States and other parts of the world. While the shopping scenario might look a little different this year on account of a certain virus that’s touring the world, there’s still a palpable excitement in the air as people are expecting great deals from brands to celebrate this much needed holiday season.

In the past years, we would have witnessed crowded malls, endless queues of people camping outside storefronts, and local stores registering record braking walk-ins after the Thanksgiving weekend. Unfortunately, none of that’s going to happen this year. Much of the shopping spree is about to take place online and more specifically, on social media.

With that said, it’s up to brands now to turn their social feeds into a digital storefront and deliver not just amazing deals but also a wonderful shopping experience for people.

If you’re a brand looking to find some (last-minute) inspiration to create your own Black Friday and Cyber Monday campaign on social, here are some of the best pieces of content that brands have done in the past and this year.

1. Bath & Body Works

Nothing like making bold statements like this one to build holiday excitement!

2. Shein

For those looking to upgrade their zoom wardrobe, check out Shein’s special Black Friday offers.

3. Walmart

Walmart giving us all a sneak peek of what’s in store for this Black Friday. You’re such a tease, Walmart.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Walmart (@walmart)

4. Nintendo

You had me at Mario!

5. Dell

*inserts blue heart*

6. Precise Mortgages

Online contests for the win.

7. Nastygal

Four steps, a thousand bucks!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nasty Gal (@nastygal)

8. Urban Decay

You don’t have to wait till Black Friday to get your hands on this naked eyeshadow palette from Urban Decay.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Urban Decay Cosmetics (@urbandecaycosmetics)

9. Gymshark

The only kind of breaking news you want to know.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gymshark (@gymshark)

10. ColourPop cosmetics

Yoda one that I want! 😍

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by ColourPop Cosmetics (@colourpopcosmetics)

11. Lulus

This is how early Black Friday offers look like at Lulus.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lulus.com (@lulus)

12. Target

Target’s handy guide to scoring best deals all November long. Sweet!

13. Anastasia Beverly Hills

I’d definitely set an alarm for a shot at ABH’s limited-edition eye palette.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills)

14. Cult Beauty

Nothing like a good movie reference to boost your social engagement.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cult Beauty (@cultbeauty)

15. Macy’s

Boy, brands love to do a little tease with their audience, don’t they? Tsk tsk.

16. Radio Flyer Radio

Flyer’s Cyber Monday deals are just too good to miss!

17. GoDaddy

GoDaddy shares some great tactics to encourage sales from your most loyal customers.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by @godaddycanada

18. FedEx

FedEx has got your back :’)

19. Domino’s

Free pizza, need I say more? 🍕

20. Iceland Foods

Now, this is what I call a good #MondayMotivation!

21. The Bay Tree

I love me a good punny branding.

22. Xbox

One doesn’t get too many last chances. Do what you must do before it’s too late this year!

23. Soko Glam

Cyber Monday product drops from Soko Glam.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by SOKO GLAM (@sokoglam)

24. Baby Center

Cyber Monday post with a take on Halloween.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by BabyCenter (@babycenter)

25. Lego

Take inspiration from how Lego wished its audience a Happy Cyber Monday last year.

26. Lime Crime

Lime Crime’s early offers are here!

27. Pen Boutique

Pen Boutique’s post on welcoming the month of shopping holidays.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Pen Boutique (@penboutiqueltd)

28. iCandy

This baby is all of us when new Black Friday deals are unlocked!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by iCandy (@icandyworlduk)

29. Easton Fastpitch

Not that I’m complaining, but when did Cyber Monday move to October? 👀

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Easton Fastpitch (@eastonfastpitch)

30. Hottopic

For those wondering, this is how Hottopic’s Black Friday preview looks like.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by hottopic (@hottopic)

Final thoughts

With the holiday season just around the corner, time is short to come up with new content ideas to engage your audience. We hope these 30 social media posts inspired you to create your own Black Friday and Cyber Monday campaign on social.

All data has been compiled and analyzed from Unmetric Discover, now a part of Falcon.io, a social media search engine like no other with an extensive catalog of branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.