29 Black Friday and Cyber Monday Social Media Posts to Inspire You.

The “buy everything on your wish list” month is officially here, and here’s what brands are doing to turn their social feeds into digital storefronts.
Veena Ramakrishnan
November 4, 2021 - 4 min. read

Black Friday and Cyber Monday are just around the corner. 

Brands have been facing a special challenge during the pandemic but both Black Friday and Cyber Monday mark the start of holiday shopping, no matter if it is online.

If you’re a brand looking to find some (last-minute) inspiration to create your own Black Friday and Cyber Monday campaign on social, here are some of the best pieces of content that brands have done in the past and this year.

1. Estee Lauder.

Here’s a tempting idea for all ladies on Black Friday.

2. Legoland Florida.

Lego is offering yet another adventure for Black Friday!

3. Jumia.

Black Friday can be also a great way to introduce your teammates, who are the heroes behind the scenes as well as offer great deals.

4. McDonalds.

What a yummy idea from McDonalds. 

5. Posthaus.

To everyone in Brazil who wants fresh looks!

6. BMW.

Here’s a deal that BMW brought to light for their fans on Black Friday last year!

7. GoDaddy.

Who said Mondays are not the best?! Here’s how GoDaddy offered a great Cyber Monday to their community.

8. Bath & Body Works.

Nothing like making bold statements like this one to build holiday excitement!

9. Shein.

For those looking to upgrade their zoom wardrobe, check out Shein’s special Black Friday offers.

10. Walmart.

Walmart gave us all a sneak peek of what’s in store for this Black Friday. You’re such a tease, Walmart.

11. Nintendo.

You had me at Mario!

12. Dell.

*inserts blue heart*

13. Precise Mortgages.

Online contests for the win.

14. Nastygal.

Four steps, a thousand bucks!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nasty Gal (@nastygal)

15. Urban Decay.

You don’t have to wait till Black Friday to get your hands on this naked eyeshadow palette from Urban Decay.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Urban Decay Cosmetics (@urbandecaycosmetics)

16. Gymshark.

The only kind of breaking news you want to know.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gymshark (@gymshark)

17. ColourPop cosmetics.

Yoda one that I want! 😍

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by ColourPop Cosmetics (@colourpopcosmetics)

18. Lulus.

This is how early Black Friday offers look like at Lulus.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lulus.com (@lulus)

19. Target.

Target’s handy guide to scoring best deals all November long. Sweet!

20. Anastasia Beverly Hills.

I’d definitely set an alarm for a shot at ABH’s limited-edition eye palette.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills)

21. Cult Beauty.

Nothing like a good movie reference to boost your social engagement.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cult Beauty (@cultbeauty)

22. Macy’s.

Boy, brands love to do a little tease with their audience, don’t they? Tsk tsk.

23. Radio Flyer Radio.

Flyer’s Cyber Monday deals are just too good to miss!

24. FedEx.

FedEx has got your back!

25. Soko Glam.

Cyber Monday product drops from Soko Glam.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by SOKO GLAM (@sokoglam)

26. Baby Center.

Cyber Monday post with a take on Halloween.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by BabyCenter (@babycenter)

27. Pen Boutique.

Pen Boutique’s post on welcoming the month of shopping holidays.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Pen Boutique (@penboutiqueltd)

28. Hot Topic.

For those wondering, this is how Hot Topic’s Black Friday preview looks like.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by hottopic (@hottopic)

29. RadioShack.

When a brand tries to be funny…

 

Final thoughts.

With the holiday season just around the corner, we hope these 29 social media posts inspired you to create your own Black Friday and Cyber Monday campaign on social.

If you want to learn more on how to activate your ecommerce, enjoy this blog post.