21 Great New Year Social Media Posts to Inspire You.

Looking to find some inspiration to cut through the noise and create your own New Year’s campaign on social this year? We got 21 SoMe brand posts to give you just the right inspiration you need.
Veena Ramakrishnan
Veena Ramakrishnan
December 18, 2020 - 4 min. read

It’s finally time to bid farewell to what has been the longest year of our lives.

While there won’t be much energy on the streets outside Times Square or anywhere in the world to watch the ball drop on New Year’s Eve this year, there will still be one place where all the action comes alive and that’s social media.

At the stroke of midnight, social media will get overrun with posts and stories of people wishing each other a happy new year. With so much noise to cut through, marketers need to think outside the box with their New Year’s campaigns on social media.

So, if you’re a brand looking to find some inspiration to cut through the noise and create your own New Year’s campaign on social, here are some of the great pieces of content that brands have done in the previous year.

1. Wren kitchens

Freebies are the best way to begin a new year!

2. Dodge

Nothing like a message true to your branding.

3. Victoria’s Secret

Oh, how I miss hitting the dance floors!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Victoria’s Secret (@victoriassecret)

4. Fenty Beauty

Fenty Beauty’s killer holiday look!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

5. Disney

Fireworks. Enough said.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Walt Disney World (@waltdisneyworld)

6. Domino’s Pizza

This is true love, ya’ll.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Domino’s Pizza (@dominos)

7. Starbucks

Love & light from Starbucks.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Starbucks México (@starbucksmex)

8. Manforce Condoms

Ah, okay. I see what you did there, Manforce Condoms.

9. Google India

Here’s how Google India got a head start on their New Year’s campaign this year.

10. Lego

The whole of 2020 was number 9.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by LEGO (@lego)

11. H&M

H&M giving us some much-needed style inspiration to ring in the New Year’s.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by H&M (@hm)

12. GoPro

WOW. 2019 was a beautiful year indeed :’)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by GoPro (@gopro)

13. Kylie Cosmetics

New Year offers are the real deal.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie Cosmetics (@kyliecosmetics)

14. Red Bull

All that motivation you need is right here in this post!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Red Bull (@redbull)

15. Oreo

Do more things you love in 2021 too.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by OREO (@oreo)

16. Cincinnati Zoo

The only New Year’s wishes that matter is from this cutie patootie! :’)

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cincinnati Zoo (@cincinnatizoo)

17. Zara

New year, new pillows.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Zara Home (@zarahome)

18. British Museum

This is brand new information! Nicely done, British Museum.

19. Krispy Kreme

Any chance the offer’s still on for 2021? Asking for a friend.

20. Diet Coke

Rightly said, Diet Coke!

21. M.A.C. Cosmetics

The only message I’m taking with me into the new year!

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by M·A·C Cosmetics (@maccosmetics)

Final thoughts

With the New Year’s just around the corner, time is short to come up with new content ideas to engage your audience. We hope these 21 social media posts inspired you to create your own New Year’s campaign on social.

All data has been compiled and analyzed from Unmetric Discover, now a part of Falcon.io, a social media search engine like no other with an extensive catalog of branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.