It’s finally time to bid farewell to what has been the longest year of our lives.
While there won’t be much energy on the streets outside Times Square or anywhere in the world to watch the ball drop on New Year’s Eve this year, there will still be one place where all the action comes alive and that’s social media.
At the stroke of midnight, social media will get overrun with posts and stories of people wishing each other a happy new year. With so much noise to cut through, marketers need to think outside the box with their New Year’s campaigns on social media.
So, if you’re a brand looking to find some inspiration to cut through the noise and create your own New Year’s campaign on social, here are some of the great pieces of content that brands have done in the previous year.
1. Wren kitchens
Freebies are the best way to begin a new year!
It’s the first #FreebieFriday of 2020!
For your chance to win an Amazon Echo simply like, share, tag a friend and let us know your New Year’s resolution!
Winner to be announced on Monday, UK residents only.
Good Luck!#WIN #Competition #2020 #happynewyear pic.twitter.com/Y9r2UiJm3r
— Wren Kitchens (@WrenKitchens) January 3, 2020
2. Dodge
Nothing like a message true to your branding.
Faster than your connection speed. Roaring into the 20s.#NewYearsEve #Dodge pic.twitter.com/L6CNSFMtbt
— Dodge (@Dodge) December 31, 2019
3. Victoria’s Secret
Oh, how I miss hitting the dance floors!
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4. Fenty Beauty
Fenty Beauty’s killer holiday look!
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5. Disney
Fireworks. Enough said.
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6. Domino’s Pizza
This is true love, ya’ll.
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7. Starbucks
Love & light from Starbucks.
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8. Manforce Condoms
Ah, okay. I see what you did there, Manforce Condoms.
9. Google India
Here’s how Google India got a head start on their New Year’s campaign this year.
10. Lego
The whole of 2020 was number 9.
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11. H&M
H&M giving us some much-needed style inspiration to ring in the New Year’s.
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12. GoPro
WOW. 2019 was a beautiful year indeed :’)
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13. Kylie Cosmetics
New Year offers are the real deal.
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14. Red Bull
All that motivation you need is right here in this post!
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15. Oreo
Do more things you love in 2021 too.
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16. Cincinnati Zoo
The only New Year’s wishes that matter is from this cutie patootie! :’)
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17. Zara
New year, new pillows.
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18. British Museum
This is brand new information! Nicely done, British Museum.
January is named after the Roman god Janus, who had two faces so he could see the future and the past at the same time.
As we enter a new decade, have you ever wondered where the months of the year got their names? Discover more here: https://t.co/0iJY0RKQis pic.twitter.com/7SSaWziShY
— British Museum (@britishmuseum) January 1, 2020
19. Krispy Kreme
Any chance the offer’s still on for 2021? Asking for a friend.
Goodbye #2019, hello 2🍩2🍩! Ring in the #NewYear with 2 Dozen #OriginalGlazed #Doughnuts for $12 TODAY ONLY! Celebrate the New Year in the most #delicious way!✨ Bar-code needed. Bar-code & participating shops found here https://t.co/ugd312cXN3! #KrispyKreme #NYE #2020 pic.twitter.com/KaxN87oLPE
— Krispy Kreme (@krispykreme) December 31, 2019
20. Diet Coke
Rightly said, Diet Coke!
the only things i’m taking with me into the new year are good vibes and diet coke 🗣️#newyearseve
— Diet Coke (@DietCoke) January 1, 2020
21. M.A.C. Cosmetics
The only message I’m taking with me into the new year!
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Final thoughts
With the New Year’s just around the corner, time is short to come up with new content ideas to engage your audience. We hope these 21 social media posts inspired you to create your own New Year’s campaign on social.
All data has been compiled and analyzed from Unmetric Discover, now a part of Falcon.io, a social media search engine like no other with an extensive catalog of branded content. Sign up for a free trial and access more than 1 billion pieces of branded content published by over 100,000 major brands over the last 5 years.
