How to Structure Your Social Selling.

Six tips to help you set up your day-to-day social selling outreach.
Caitlin Brennan
August 17, 2017 - 4 min. read

Do you know how to sell to your customers through social channels – without the use of ads?

Social selling involves leveraging social media as a tool for gathering information, identifying connections, establishing positive relationships, and introducing products or services as relevant solutions.

To take full advantage of the power of social selling, you need to be organized. Social media outreach methods have become so varied and diverse, that keeping everything straight in your mind can fast become stressful and counter-productive.

Beyond just your day-to-day tasks, if you are working in a team, it is important to communicate a clear vision to your team members and align responsibilities. You need to plan your day in order to get everything covered. Here are the top six tips that we recommend to organize social selling into a productive daily process:

Tip #1: Create tasks for yourself and book specified times in your calendar
You don’t want to be disturbed with ad-hoc tasks when you need to concentrate. For example, we suggest blocking off an hour each day to look at interesting topics in LinkedIn Groups and try to add to the conversations there. While it can be tempting to hit the snooze button, setting aside a chunk of time will quickly become a part of your daily routine.

Tip #2: Create a content calendar
Use a social media calendar for the assets you are planning to send out. You’ll also want to schedule in times to check with the various groups and communities relevant to your brand, and see if there are any places where you might be able to jump in and add value to any ongoing conversations. You should also know the best times to post on each social media channel for optimal engagement.

social selling

A view of’s content calendar.

Tip #3: Keep track of your social outreach
Where and how are you interacting with your audience? Is it through posts from your company’s pages, or your own personal social profiles? Make a list of all of these touch points. You might also find it worthwhile to add any relevant blogs and pages you’ve come across to the list. And don’t forget to make note of any social influencers you’ve engaged with–if they’ve commented on a post, or shared an article, they might be open to interact again with your company.

Tip #4: Leave time in your day to learn and discover new trends in your field
In the social space, new trends, ideas, tactics and tools emerge constantly. As a social media marketer, you need to stay ahead of the curve. To do this you should set aside time to explore, learn and discover these trends and more importantly how to apply them to your specific field. Subscribe to blogs and websites that tackle the topics that interest you, in addition to social selling.

Some of our favorite social media influencers to follow are: Amy Porterfield, Ann Handley, Jack Kosakowski and Jon Loomer.

Here are a few additional helpful resources:
Social Media Social Hour Podcast: By Tyler Anderson
Gary Vaynerchuk’s YouTube Channel
Dustin Stout’s social media blog

Tip #5: Curate content
Double down on your efforts for staying ahead of the curve by sharing some of the content you discover. Use the content as inspiration for new posts for your company blog or re-share on your social channels.

Content curation is a great way to keep your social accounts regularly updated with the sort of content that your followers are interested in. Regular, consistent posts are vital for keeping your followers engaged. Curating and sharing content is a great way to keep that information flowing.

Tip #6: Connect social selling with other activities
There may be twice the ROI from social selling than other activities such as cold calling or emailing, but that doesn’t mean that social selling should exist in a vacuum. Once research or initial contact has been made on social media, don’t be afraid to follow up with an email – a personalized email is still a highly effective tactic – or a phone call.

Social selling is not about broadcasting your message
It is worth noting that the point that social selling is not about constantly trying to sell. There is nothing wrong with recommending products and services in the right context. But the majority of your efforts must focus on providing useful information and assistance to clients old and new. Make sure this is your mindset when you structure your social selling process.

The Ultimate Guide to Social Media Marketing.
A comprehensive resource for all social media professionals.