Finding the right influencer for your business can tremendously pump up your sales.
This is mainly because 49% of consumers depend on influencer recommendations. They are also highly trusted and can give you plenty of benefits if you choose the right ones for your brand.
In this post, we’ll look at the 9 tips to find the right influencers and reach out to them.
#1 Define Your Goals
Before you start looking for influencers, you must be clear on a few things like your goals and how much you’re looking to spend.
Are you trying to increase sales, followers, or overall engagement?
Write it down and be as specific as possible. Don’t just note “I want to increase sales.” Instead, use numbers – “I want to increase my sales by 15%.”
You should also follow the SMART formula for your goals.
(Source: Esports Nebula)
After you set your goal, it’s time to define your buyer’s persona. This step is crucial because it will allow you to better understand your audience and pick influencers they can relate to.
We’ll be using the Make My Persona tool from HubSpot for that. It’s a super-simple tool that will allow you to create the buyer’s persona in a matter of a few minutes. You go through the step-by-step process and define everything about your audience.
The result will then look as below.
Create the persona for your business and choose the right influencers. It will allow you to produce better results and create a better strategy.
You can also check our in-depth guide on finding your target audience.
This step is crucial so make sure you take your time on it. One minute of planning can save you up to 10 minutes of execution.
#2 Perform Influencers Outreach
After you have a solid plan, it’s time to look for a few suitable candidates for your strategy. We’ll look at a few ways to find the right influencers for your brand.
Manually via Google
Go to Google and type in “your niche” + “influencers.” For instance, if you are in a weight loss niche, you’d write something as below.
And you immediately get hundreds of results you can choose from. It’s simple, fast, and a reliable way to find influencers online.
Go to Instagram and look for promotional hashtags. These are hashtags including “ad,” “sponsored,” or “promote.”
As you can see above, we got over 14 million posts. However, you get influencers from all industries, which makes it challenging to find the right ones.
That’s why you should also combine it with niche-based hashtags to find more relevant influencers.
Either way, it’s an excellent technique for getting tons of influencers to choose from.
Upfluence is an online influencer marketing tool that makes finding influencers and reaching out to them easy.
You select your industry, find the right influencers and reach out to them. You do all of that from the comfort of their online app.
It’s not free, though. If you’re on a tight budget, you should look at other options as well.
Try one of the three ways we’ve talked about above and find the right candidates. Be sure to compile a list of at least 2 – 3 influencers you’d want to go with.
#3 Choose Someone Your Audience Engages With
There are a lot of influencers on the market. Some are small, and some are big. But the number of followers isn’t the most important thing.
Instead, focus on the relevance – how well can your audience relate to the influencer.
If you fail to do so, you’ll end up like 35% of brands above – having an ineffective content strategy or stagnating. Your competitors are constantly moving forward and you surely don’t want to lose to them.
That’s why we defined the buyer’s persona earlier – to help you produce better content.
Unfortunately, most people create a buyer’s persona but never actually use it. Don’t make the same mistake…
Always keep your buyer’s persona in mind and choose the right influencers.
#4 Think of the Influencer’s Audience
It’s crucial that your audience can relate to the influencer for maximal effectiveness. But your brand should also relate to the influencer’s audience.
You are probably doing influencer marketing to increase the number of people you reach.
And so, you should pay close attention to the influencer’s followers. Just make sure they are meeting your buyer persona and can buy from you.
If they don’t, you’d only waste your efforts, time, and money.
An easy way to understand it better is to directly ask the influencers to give you a little overview of their audience.
There is no shame in that. Be sure to do that as soon as possible.
#5 Make the Partnership Mutually Beneficial
Finally, it’s time to reach out to the influencers that meet your criteria.
You should have a list of at least a few of those you can contact. Relying on only one to respond may not be a great idea.
Aside from that, you should also carefully plan a reach-out message.
Don’t babble too much about yourself, your needs, and your wants as most businesses do. Instead, focus on the opposite side of the spectrum – on the influencer.
You can see a great example of that below.
It’s short, straightforward, and offers a benefit for the influencer, not just the business.
You can tweak this template, use it for your business, and increase your chances of getting a reply and collaboration. You can also use the marketing automation software and fill in all of the details automatically. It’s a huge time saver.
Either way, reach out to the influencers, make the partnership mutually beneficial and create a successful collaboration.
#6 Be Clear on What You Want
Congratulations, if you’re in this step, you’ve probably found suitable influencers. Now is time to determine if they are the right fit and if your collaboration will work according to your needs.
Right after the influencer texts you a “Sounds good” message, you should hop on a call with them or let them know what you expect. Be highly specific, though.
You can go back to the first step and show them the goals you’ve created.
This step is very easy, and most people overlook it. But this can lead to future problems and disagreements with an influencer.
So be sure to avoid that and clarify everything from the beginning.
#7 Build a Landing Page
Landing pages can do wonders for your business if you know how to use them right.
It can turn a not-so-convinced lead to a loyal customer in a very short time. That’s why top-performing landing pages have an over 11% conversion rate.
But you can expect a lot higher conversion rate if you’re using an influencer to assist you.
You must create landing pages early on, so the influencer can send their audience there to increase the chances of a sale.
One of the most popular tools to help you build a solid landing page is Leadpages.
It has tons of features and also includes built-in templates that will make the process of creating a landing page effortless.
But again, there are a lot of other solutions that can get the job done. It all depends on your preferences and niche. (check the top Leadpages alternatives here.)
#8 Start Affiliate Marketing
Affiliate marketing is one of the best ways to leverage influencer marketing to your advantage and generate tremendous results.
You basically pay a tiny commission for each purchase an influencer brings you.
(Source: Elizabeth Edwards)
It may seem pretty straightforward, but it’s trickier than you think.
You have to find the right affiliate platform, set the proper commissions, and make everything flow as smoothly as possible.
And if you can perfect each of these areas, it can even be a great source of income.
This is beyond the scope of this article, though. (you can learn more about it from one of these online courses.)
It will teach you everything you need to know to set you up for success.
#9 Evaluate & Improve
No strategy is perfect, and there is always room for improvement.
You should constantly be looking at what strategies work the best and some underperforming ones you should improve.
It’s a never-ending process that is a MUST for long-term success.
Just be sure to use a great analytics tool to track your progress and make the improvement of your existing strategy easier. You should also constantly invest in learning and perfecting your craft to get the desired results.
And if you have checked your analytics and hit the numbers you set in the first step, congratulations. You have just created the perfect influencer campaign. Give yourself a tap on the back and continue pushing your business to the next level.
Influencer marketing can be exceptional for your social media marketing strategy.
It can help you bring tons of new followers, improve your overall engagement and even bring in conversions.
Today you’ve discovered 9 tips for effective influencer outreach.
We have even gone the extra mile and talked about the top/best effective strategies for getting the most out of it. Follow the advice above, apply these tips to your strategy, and get the desired results.
About the author:
Hanson Cheng is the founder of Freedom to Ascend. He empowers online entrepreneurs and business owners to 10x their businesses and become financially independent. You can connect with him here.