As Cision—’s parent company—acquires Brandwatch, Falcon’s social listening capabilities will transform

COPENHAGEN, DENMARK, June 1st, 2021 – The digital consumer intelligence platform that uses AI-powered deep social listening to track the billions of conversations happening online every day will enhance’s social media management platform. 

The acquisition strengthens’s all-in-one social media suite offering and helps our customers monitor conversations across the web to understand their consumers, products, industry, and competitors in new ways. has been serving brands and social media managers for over a decade, and we understand the unique challenges they face. We know that they need help with their marketing efforts, and that researching their customers to truly understand their target audiences is the best way to succeed with social media marketing. 

With Cision acquiring Brandwatch, we at get to enhance our robust social media management capabilities with Brandwatch’s AI-powered consumer research tool and thereby bring our customers the tools needed to navigate the complexities of the digital marketing landscape. It’s more important than ever for brands to understand customer perception, and social listening and analytics is an incredibly effective way to do just that. 

Brandwatch’s experience in helping companies leverage digital consumer intelligence for instant, accurate, and reliable data is a perfect enhancement of’s current solution. When paired with the other modules and features on our platform—like social media scheduling, engagement, reporting, and advertising—the AI-powered social listening is an especially great solution for businesses to better define their target market and create a clear picture of who exactly they are targeting on social media. Ultimately, ‘Listen | Powered by Brandwatch’ will help our customers build lasting relationships with their customers. 

The Brandwatch and product teams are currently working to seamlessly integrate the embedded app to quicky offer our customers access to real-time and historical consumer insights from over 100 million sources and 1.4 trillion online conversations. 

By offering our customers enhanced listening capabilities—in addition to our publishing, engagement, measuring, and benchmarking features—we’re giving them a way to make sense of the billions of conversations taking place online. This will lead to new opportunities and help our customers make smarter business decisions.  

About offers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and Coca-Cola.

About Cision
Cision is a leading global provider of earned media software and wire distribution services to public relations and marketing communications professionals. Cision’s solutions allow users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has offices in 24 countries throughout the Americas, EMEA, and APAC. For more information about Cision’s award-winning products and services, including the Cision Communications Cloud®, visit and follow Cision on Twitter @Cision.

Media Contact:
Daniel Chessa
Senior Director, Marketing,
[email protected]