Barry Plant Group partners with to provide optimal social media management

Originally posted in

February 27, 2018

The Barry Plant Group has partnered with to provide its offices with an easy-to-use platform that optimises social media engagement. is a world leading social media management platform, that provides centralised social media account management, community management, social listening, content creation and storage, brand advertising creation and a scheduling solution that is accessible by all offices within the group.

Further, provides a centralised dashboard where insights from every customer interaction across social, digital and CRM platforms can be displayed. This will allow Barry Plant to map the customer journey more accurately, deliver more relevant and engaging content, identify potential influencer and brand advocates, empower team members with deeper customer insights and increase the potential for a business conversion from every interaction.

Tracy Hammon, Barry Plant Group’s Head of Marketing, believes that the platform will provide their offices with more cross-channel integration to give marketing teams even more ways to discover, connect and engage with customers.

“Our partnership with is another step in providing our offices with easy-to-use, innovative and successful tools to grow their business from creating connections in the online space.”
In the same vein, Barry Plant was one of the first real estate groups to utilise the industry leading platform Adfenix, and offices that have adopted the product have seen dramatic growth in their website traffic.

Ms Hammon believes that Adfenix ads are cost effective and reach the right people at the right time, making them a great addition to a vendors marketing strategy.

“The system has a sophisticated proprietary data solution which makes use of artificial intelligence and predictive marketing analytics. Instead of waiting for a buyer to find the property ad, we can now go out and proactively target people we know are interested in the type of property the vendor is selling, and show them the property ad in their newsfeed. It really is quite revolutionary.”