Falcon Social Enters Twitter Official Partner Program, Giving Customers Access to Aggregated Twitter Data and Scalable Publishing Capabilities
Copenhagen, Denmark, 24th November 2015 – Falcon Social, the leading social media management platform, announced today that it is the first social media management suite headquartered in Europe to enter the Twitter Official Partner Program. The initiative was set up by Twitter, the leading provider of real-time social intelligence, to help businesses achieve better marketing results on the social network.
The announcement signals that Falcon Social will be working more closely with Twitter to give customers aggregated access to the data generated by Twitter’s 320 million monthly active users across the world. As a member of the Twitter Official Partner Program, Falcon Social will be embarking on exciting new ventures with the network, to enable deeper audience insights and more effective Twitter campaign performance for clients. One such venture will be providing aggregated real-time tweet impressions in Falcon’s Measure, enabling Falcon users to gather actionable insights that have never before been possible, to build a more effective engagement strategy.
“Right now is an exciting moment for Twitter,” said Ulrik Bo Larsen, CEO and founder of Falcon Social. “Recent product developments show the network is moving in a new direction with the broader end user in mind. As Falcon Social continues to grow internationally, we’re excited to help Twitter scale along this new path. We strive every day to create the best possible platform for our users’ needs, and this partnership will ensure we give our clients priority access to the exciting new things that Twitter has in store.”
As Chris Moody, VP of Data Strategy at Twitter explains, “From a data perspective, Twitter represents an enormous public archive of human thought that captures the ideas, opinions and debates taking place around the world on almost any topic at any moment in time”.
Being a member of the Twitter Official Partner Program will enable Falcon Social to give brands the most up-to-date strategic advice for capitalizing on the valuable business opportunities that Twitter data offers:
“Marketing leaders must strive to capture their customers in ways that are both real-time and intentional. Twitter data is the driving force behind making this possible; as a social network, Twitter is all about micro-moments.” said Mikael Lemberg, Falcon Social’s Director of Product Management. “We believe in the transformative power of Twitter for businesses, and being a Twitter Certified Partner means we can deliver more of this innovation to our customers.”
For further information, please contact [email protected]
About Falcon Social
Falcon Social offers a unified SaaS platform for social media listening, engaging, publishing, measuring and management. The company helps their enterprise clients to explore the full potential of social media marketing and instill a social-first thought process in their employees. Falcon Social’s diverse and global client portfolio includes Carlsberg, Pandora, Nintendo of Europe, IWC Watches, SIGG, Redken, Warner Music, Coca-Cola and many more. Visit Falcon Social at http://www.falcon.io or http://twitter.com/falconsocial.
About Twitter, Inc.
Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute, and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has more than 320 million monthly active users. For more information, visit about.twitter.com or follow @twitter.