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Users, channels, and networks

Recommended users1-23 or more
Max number of channels5 for Essentials Base, 10 for Essentials Base+Unlimited
Supported networksFacebook, Instagram, Twitter, LinkedIn, Messenger, WhatsApp, and YouTubeFacebook, Instagram, Twitter, LinkedIn, Messenger, WhatsApp, and YouTube

Content Marketing

Social media calendar
Photo editor
Content preview
Content pool
Team collaboration
Campaign planner
Boost posts
Social advertisements management

Customer Engagement

Centralized social inbox
Message templates
Message assignment
Automation rules
Audience insights
Profile cards
CRM integrations

Analytics & Reporting

Templated dashboards
Customisable dashboards
Sharable dashboards
Team performance analytics
Paid reporting
Competitive benchmarkingAdd-on

Social Listening

Quick searches
Saved searches
Access to 100M+ sources
Historical data (12 months)
Data analysis & AI
Data visualisation
Email alerts

Governance, Security, and Compliance

Audit log
HTTP Security
GDPR-compliant retention policy
Social Login
Two-factor authentication
Permission levels
API accessOn-demand

Customer love

Help center New
Chat and email support
Kickoff call
Dedicated customer success manager
Personalized onboarding
Strategic servicesAdd-on