Discover firsthand how Skyscanner leverages social listening to transform their marketing strategy.
You never compete in a vacuum. With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy.
Find out where you stand amongst your competitors
Discover which parts of your social media strategy are contributing to your success while uncovering opportunities to improve potential weaknesses.
From posts and campaigns to hashtags and user interactions, monitor your competitors and learn from their ideas, successes and failures just as you would your own.
Take the guesswork out of strategy. Benchmark lets you know what to post, and how often to post to create a perfectly optimized social media strategy.
Get a clear picture of what’s driving results and benchmark your performance against more than 300,000 brands across major social media platforms. Export reports and easily share them with stakeholders.
Benchmark metrics on Facebook, X (formerly Twitter), and Instagram.
Arrange multiple feeds to build the inbox that suits you best.
Compare conversation with those of your competitors.
Get access to the audience metrics you need to pay attention to.
Identify the content your fans and followers like to engage with the most.
Identify popular hashtags used by your target audience and in your industry.
Generate AI-powered summaries from your competitors’ latest posts.
Get instant access to two years’ worth of historical data.
Export reports as CSV and PDF with just a few clicks.
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.