Audience.

Know Your Audience.

Leave fragmented marketing behind. Audience profile cards give you a handy 360° view of your customers and prospects at an individual and aggregated level.

One profile card for all customer data

Every person who interacts with your brand on social media receives a personal profile card. All future interactions will be automatically added. You can enrich it even further with CRM integration and labels.

Create sharper target audiences

Reach the right audience with the right messaging and timing. The filters and labels let you identify powerful targeting opportunities. You can create custom and lookalike audiences and export these to your Facebook Ads Manager.

Deliver 1:1 customer care

Audience gives every customer-facing employee a single, continually updated customer reference point. Whenever an Audience profile interacts with you community manager, their profile card automatically appears in Engage.

All the Features

  • Individual profile cards

    Automatically list social messages, comments or mentions on owned channels.

  • Aggregated view

    See who in your audience is discussing particular topics or sharing hashtags.

  • Audience overview

    See overall numbers, networks, key demographics and top-trending topics

  • Non-owned channel mentions

    Any social mention made by profiles that fit your search queries are also logged.

  • CRM Integration

    One-way sync with Salesforce, HubSpot and MS Dynamics to centralize data.

  • Network merging

    Find and merge all an individual’s social profiles into the profile card activity feed.

  • Labels

    Ease filtering and audience segmentation by adding labels to profiles.

  • In-depth filtering

    Filter by characteristics as diverse as hashtag, network and gender.

  • Custom/lookalike audiences

    Employ these directly in Falcon or export them to your Facebook Ads Manager.

Networks supported by Audience
Download Full Feature list

The Unified Social Media & CX Management Platform.

Listen, Engage, Publish, Advertise, Measure and build stronger connections with your Audience. Falcon is how medium to enterprise-sized companies can take social media marketing and customer experience to the next level.
  • “Great tool with impressive service. We have previously unsuccessfully tried to share content with some 35+ markets, but with Falcon the content sharing was done easily and very fast.”
    Charlotte H.
    Social Media & Content Marketing
    Lexus Europe
  • “From overwhelmed to simplified. With over 10 locations to manage at the moment, Falcon really has made the social media for our restaurant a more simplified thing.”
    Jennifer M.
    Brand Coordinator
    Sumo Sushi & Bento
  • “Great user-friendly experience. Very easy to use, everything is laid out clearly and you know exactly what each tab does.”
    Samantha R.
    Social Media Manager
    Flying Tiger UK

See Falcon in Action Today.

Explore the incredible possibilities of personalized marketing with audience management.