Know Your Audience.

Deliver personalized brand experiences to customers and prospects based on enriched individual profiles.

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social relationship management

Connect all your customer data

Leave fragmented marketing and silos behind. With Audience, all your customer information is gathered in a single profiles hub shared by the entire organization.

One profile for all customers

Every person who has interacted with your brand on social media receives a personal profile – listing available public information such as location, active networks and gender.

 

Enrich standard info with social data

Profile cards automatically list social media messages, comments or mentions from the individual. Salesforce CRM records can be synced, and CSV lists added, to aid enrichment.

 

Engage by segment

Reach the right audience with the right messaging and timing: use Listen data to identify segments to monitor, target or export to the relevant advertising platform.

 

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Add labels for filtering

Tag each profile with attribute labels that further enrich your knowledge of them, and that you can quickly define audience segments with.

 

Filter by topic

Filter Audience by topic to see what’s being discussed by who on social media. These aggregated trending topics could prove invaluable to your content strategy.

 

Deliver 1:1 customer care

Equip your customer care people with a ready-to-use record of all previous contacts on any channel.

 

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All the features

Everything you need to put customers first.

CRM import

Labels

Profile cards

Topics

Profile merging

Merge detect

Notes

Interaction history

Labels

Phrase extraction

Advanced filtering

.csv import

Export to .csv

Profile explorer

Topic overview

See it in action today

Explore the incredible possibilities of personalized marketing with audience management.

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