Understand your consumers with the world’s leading social listening tool.

Monitor brands across 100 million online sources. With Listen — Powered by Brandwatch, you can spot emerging trends and find meaning in the conversations happening online.

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Know what the world is talking about right now

To power your decision-making, you need to know what people are saying about your brand, products, and competitors at all times. Listen lets you discover those trends in real-time so that you can react faster.



Get to know your customers better than you ever have

Monitor mentions to understand what makes your customers tick and what content resonates with them. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually.



Become crisis ready and prepared to bounce back

Our Listen software uses AI to detect spikes and drops in your data, so you are made aware of unusual activity. Plus, your team is automatically pinged about negative comments so they can act swiftly in case of an emerging crisis.



Set your customer service team up for success

Falcon’s Listen module links up beautifully with our social inbox, which you can customize to your heart’s content. Analyze, monitor, and act based on what you hear not only on social but also via forums, review sites, and beyond.


All the features

Unlimited Search Queries

Search as many times as you want for as many things as you want.

Boolean Operators

Specify your searches by using 48 Boolean operators.

Historical Data

With a year's worth of historical data, you can reliably spot new opportunities.

Millions of Data Points

You get access to insights from across 100 million online sources.

Multiple Languages

Because search optimization is often language-specific, we cover multiple languages.

Sentiment Analysis

Our software determines whether data is positive, negative or neutral.

AI Smart Alerts

The AI assistant automatically detects spikes and drops in mentions.

Explore Mentions

Go from a general view to exploring specific posts at the click of a mouse.

Social Inbox Integration

Listen integrates smoothly with our social inbox for easy access to mentions.

Networks supported by LISTEN | Powered by Brandwatch


Your All-in-One Social Media Management Platform.

Falcon helps brands take their social media marketing efforts to the next level. Manage your social channels, talk to your customers, benchmark your performance and more—all from a single platform.

Ready to find out how customers really feel about your brand?