Social Media Management for Higher Education

Raise your school’s profile for students, alumni and the social community.

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Clear collaboration across all departments in your institution.

Ensure every part of your organization has the right message on social.

Departmental Sharing and Communication

Unify your message across departments to ensure all content is on-brand and on-time.

Content Pool

Stay consistent by sharing a pool of approved content with your team. Create content beforehand, store it as stock and publish it later.

Task Assign

Route messages and comments to specific users or entire teams within your organization.

Crisis Management

Receive alerts when mentions spike. Use pre-written responses for fast replies.

Never Miss a Post

Incoming messages are automatically flagged
‘important’ if the text contains defined criteria.

Brand Reputation

Uncover conversations about your school, competitors and community with listening and monitoring projects.


Use one calendar to get a clear picture of your schedule and posts across channels.


Align teams and users to improve communication across faculties, campuses and communities.


Reach prospective students, keep in touch with alumni and the college community.


Harness the power of social CRM with detailed profile cards to help generate alumni donations.

Attract Students

Reach prospective students with tailored content inspired by social conversations.

Strengthen Alumni Loyalty and Engagement

Deliver high quality content to the people who matter. Use social CRM with detailed profile cards to help generate alumni donations.

Drive Culture Through Social Networking

Post targeted content about school events and news to keep the college community informed and engaged.

Benchmark Against Competitors

Compare channel performance to competitors’ and industry benchmarks to scale your content and campaign performance.

Track Channel Performance

Gauge channel performance to determine the need to make strategic adjustments, such as time of day, audience, messaging or ad spend.

Monitor Response Times

Set response time targets and generate reports detailing response performance.

“With the Falcon platform we have successfully centralized all of our accounts and can now cross-promote events and content, conduct social listening, and facilitate community management–all from a unified interface.”

Caroline Henley, Social Media Specialist, Columbia University

“The combination of workflow tools and admin functions are exactly what the modern workplace needs–and I don’t think enough of the first generation of social media management platforms have grasped this yet.”

Stephen Ghigliotty, University of Toronto

Request Your Free Demo

Discover how top universities use Falcon to manage their social channels. Fill out the form to request a free demonstration and learn how to get started.

    What happens next?

We’ll be in touch

One of our advisors will contact you soon to arrange a brief consultation to see how we can help.

Then what

If you like what you hear, we can talk about getting started.


Pricing varies based on company needs. You’ll get a customized quote based on yours.