Advertising & Analytics
Measuring Your Marketing Impact.
Bram De Jonge, Senior Account Relationship Manger, AdRoll
Your customers' journeys are complex to say the least. With so many online and offline channels and devices, it can feel almost impossible to understand which initiatives are actually moving the needle towards conversion. Luckily, today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation, Bram de Jonge of AdRoll walks through the key tactics for achieving more effective measurement.