Social Media Marketing

Rethinking IGTV and Finding Success With Long-Form Content.

Kara Segedin, Digital Marketing Manager, BBC Earth

Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature that is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?