Social Media Marketing
Rethinking IGTV and Finding Success With Long-Form Content.
Kara Segedin, Digital Marketing Manager, BBC Earth
Compared to the classic newsfeed and flashy Stories, IGTV is Instagram’s often overlooked feature that is now experiencing a slow-burner turnaround. More and more publishers are seeing the potential of IGTV and we’ve had a lot of success with BBC Earth. How can you make IGTV part of your digital strategy and what does success look like on this developing platform?