Research & Strategy

How Social Media Is Changing the Face of PR.

Alexander Mason, Commercial Director, Cision

Traditional media including PR may sometimes seem like a distant, older cousin to social media – but Alexander Mason, CEO of Cision Nordics, knows how the two can be a powerful combination. In this session, he showcases how traditional media reach and social media engagement complement each other to keep companies top-of-mind with consumers and viewed in the best possible light.