Research & Strategy
Debate: Is 2020 the Best Time to Be a Marketer?
Richard Muscat Azzopardi, Tala Baadarani, & Camilla Christensen
Richard Muscat Azzopardi — Partner & CEO, Switch
Tala Baadarani — Director of Marketing, Noble
Camilla Christensen — Enterprise Customer Success Manager, Falcon.io
With a media landscape that's getting ever more fragmented, 2020 is going to be a year with a completely new set of challenges. There is no dominating social media platform that will hit all your audiences. The audiences you do hit are questioning every message. Engagement is harder to achieve for brands. So, is it the best time to be in marketing, or are the challenges too much of an inconvenience to be in the industry?