Research & Strategy

HarperCollins: The DIY Social Audit and SEO.

Jerri Helms, Sr Director Digital Marketing Initiatives, HarperCollins

Are your social visions and goals meeting expectations? How do you stack up to your competitors? Have you listened to or looked at yourself objectively lately? In this session, Jerri Helms of HarperCollins provides a crash course on how to do a social media audit. As well as covering how to conduct one, she explains how it can impact brand health, content development, keyword strategies for SEO, social responses trees and more.

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