Social Media Marketing

The Most Authentic Voices Come From Social Media Influencers.

Isabella Thordsen, Kathleen Guy

Isabella Thordsen — Fashion Influencer & Blogger
Kathleen Guy — Customer Marketing Manager, Falcon.io

Influencers may be a major trend in digital marketing, but have you ever considered the business experience from the influencer’s perspective? We sit down with fashion influencer Isabella Thordsen to discuss: How does an influencer manage their social media accounts? How do they approach content creation? Is it similar to how we, digital marketers, work or are they playing their own game? What do they value in brand partnerships?