Digital Brand & Content

OUR HOUSE IS BURNING: Marketing to the Woke Generation.

Kaitlyn WonJung Chang, COO, KTHE GMBH

It's now cool to care. A decade of social media has fostered the "woke" generation. Kaitlyn WonJung Chang answers the question: how can you successfully market to the generation equipped with the most sophisticated Bullshit Detector in history?