Digital Brand & Content
12 Moods: Converting Universal Emotions Into Valuable Connections.
McKenna Taylor, Global Brand Manager, Skullcandy
Consumers are now more sophisticated, nuanced, and hyper connected than ever. Leveraging recent marketplace trends, consumer research, and a socially focused ‘Content to Commerce’ strategy, Skullcandy is building an ecosystem of emotional storytelling. Hear how they grew their social media following by 50%, increased website traffic, boosted e-commerce, and shifted transactional consumers into valuable brand advocates.