Digital Brand & Content

12 Moods: Converting Universal Emotions Into Valuable Connections.

McKenna Taylor, Global Brand Manager, Skullcandy

Consumers are now more sophisticated, nuanced, and hyper connected than ever. Leveraging recent marketplace trends, consumer research, and a socially focused ‘Content to Commerce’ strategy, Skullcandy is building an ecosystem of emotional storytelling. Hear how they grew their social media following by 50%, increased website traffic, boosted e-commerce, and shifted transactional consumers into valuable brand advocates.

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