Digital Brand & Content
Rapid Fire Mode: How to Put Out Your Next Social Media Crisis.
Nandini Jammi, Founding Organizer, Sleeping Giants
No brand is immune from social media crisis in the age of consumer activism - including yours. During this talk, Nandini Jammi of Sleeping Giants will discuss what steps you need to take to keep your brand safe, what to do when you find yourself at the center of a social media controversy and how to rally stakeholders quickly during a crisis, so you can answer to your customers quickly and transparently. We will also explore how consumer activist groups like Sleeping Giants have transformed consumer attitudes towards the brands they do business with — and what this means for the future of social media marketing.