Social Media Marketing

Sparking Engagement on Twitter.

Gregory Maxson, Senior Manager, Data Sales & Developer Partnerships, Twitter

People everywhere are online, blending their work and personal lives while searching, reading, watching, playing, listening and connecting to share experiences, opinions and information - every minute of every day. And, their move online has fundamentally changed how they interact with businesses - sharing their thoughts, preferences and experiences at every stage of the customer journey - a constant flow of real time authentic feedback. Shockingly, most businesses are missing all of it. At Twitter, we believe that it’s possible to know your customer on a deeper level by harnessing real-time, unprompted and authentic feedback. And, you can put that business intelligence to work to create better products, services and customer experiences by sparking engagement with your customers on Twitter.