Emmanuel Lucq & Billy Boulia - Falcon.io | rbb Communications
Niche Social Media Platforms Like TikTok
Do you get in on the fun or sit back and let others figure out a new platform first? What are the perks of going niche and when not to?
View the slides from the video here.
Marketing Resource Library
Yearly Reflections: Looking Back Over 2020
Which of the 2020 digital marketing trends predicted did we get right and which were a miss?
The Year of Disruption: Social-in-Place
When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected.
Ephemeral Content: Point, Shoot, Story
Crafting something that will disappear is naturally counterintuitive to marketing. But Stories have the FOMO effect, it provokes users to take an action faster.
A Fork in the Advertising Road
Can privacy and personalization coexist and should marketers be satisfied with trading reach for relevance is the million-dollar question?
The Rising Tide of Social Commerce
Both at-home shopping and social media usage have created the perfect storm for social commerce to flourish.
The Expanding World of AR
Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing.
Data Privacy: Under the Microscope
Marketers should embrace data privacy and not view it as an obstacle. This will help shift the focus from short-term leads to long-lasting trust and brand value.
Niche Social Media Platforms Like TikTok
Do you get in on the fun or sit back and let others figure out a new platform first? What are the perks of going niche and when not to?
Outspoken Brand Activism
Is brand activism good for business? The short answer is: it depends yet experts recommend brand activism over brand neutrality.
Diverse Video Formats Open New Doors
What makes a great video? What keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
Social Media as ‘Public Relations 2.0’
It is safe to say that the new way of word-of-mouth marketing is social media marketing. But what happens when PR meets Social?
Why Customer Experience is Vital to Goodyear
Looking for a new social media tool? Digital marketing expert Samir Militao discusses why Falcon is the best tool for Goodyear