Which of the 2020 digital marketing trends predicted did we get right and which were a miss?

When the whole world is focused on the same thing, we rely on social media to express ourselves and feel connected.

Crafting something that will disappear is naturally counterintuitive to marketing. But Stories have the FOMO effect, it provokes users to take an action faster.

Can privacy and personalization coexist and should marketers be satisfied with trading reach for relevance is the million-dollar question?

Both at-home shopping and social media usage have created the perfect storm for social commerce to flourish.

Augmented reality is more than a buzzword. Move over human influencers; virtual beings might be the next-gen in the near future of marketing.

Marketers should embrace data privacy and not view it as an obstacle. This will help shift the focus from short-term leads to long-lasting trust and brand value.

Do you get in on the fun or sit back and let others figure out a new platform first? What are the perks of going niche and when not to?

Is brand activism good for business? The short answer is: it depends yet experts recommend brand activism over brand neutrality.

What makes a great video? What keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.

It is safe to say that the new way of word-of-mouth marketing is social media marketing. But what happens when PR meets Social?

Looking for a new social media tool? Digital marketing expert Samir Militao discusses why Falcon is the best tool for Goodyear