How Agencies Can Rise to Meet New Challenges
COVID-19 has majorly influenced consumer behavior across the globe, disrupting the way agencies and brands approach marketing. With industry needs, data, and tech changing rapidly, how can agencies effectively anticipate market dynamics and navigate the changing environment successfully? And how can you manage to keep up the brand-agency partnership while streamlining clients, teams and often work across various time zones with global and local focus areas?
Thursday, May 28th
10 am ET / 4 pm CET 60 minutes
- How the modern agency can position itself for success in ever-changing marketing environments
- How agencies can help their brands communicate through changing consumer behavior
- Effective stakeholder management