8 Reasons Marketers Should Care About The Metaverse

Don’t feel bad if the “metaverse” has you shaking your head in confusion… We’re right there with you. One of the most prevalent effects of the pandemic has been the merge between the physical and digital worlds. What started as an obscure virtual reality headset, later grew into augmented reality filters, and now, the metaverse. We’re talking about the internet, social media, online shopping and video games all merged into one. It’s a virtual world where users, brands and digital platforms can co-exist and interact. So, as social media and digital marketers, how do we best utilize this new space, and why should we care?