How to Manage Social Media in a Crisis
As marketers, we know that we need a plan for what to do in case of an emergency. And yet, we all seem to be taken off guard with the COVID-19 pandemic situation we face today. What role should marketing and communications leaders play in the development of a response? What are the most critical actions to take now? Our hope is that we can help you quickly develop (or review) a response plan — and ideally learn something about planning for future crises in the process.
In this webinar, industry and emergency management expert, Andrew Boyarsky, President at Pinnacle Performance Management and Clinical Associate Professor at NYU joins us with his perspective on why businesses everywhere need to take a step back and reevaluate their strategy.
Tuesday, April 7th
10 am ET / 4 pm CET 60 minutes
- Managing expectations & communications in all stages of a crisis
- Best practices and practical tips for managing social in a crisis
- How to do reactive marketing well with COVID-19 examples