What the 2020 US Election Means for Marketers
Your business is not running for President, so what does this have to do with your marketing strategies? An estimated $10 billion will be spent on political advertising this year. With a deluge of political messages across all platforms, brands can expect to see higher costs for their paid campaigns, resulting in higher risks of overspending on advertising budgets, or worse, having their campaigns (paid and organic) be totally obscured in the noise of election season. So, what can the marketing community do to garner attention during an election cycle and offer great creative outputs?
Thursday, September 24th
10 am ET / 4 pm CET 60 minutes
- Is your marketing plan ready? (yes, even if you’re not in the US!)
- Network by network changes or restrictions to combat misinformation.
- How to adjust your strategy in a time when attention is short and political messaging abounds.