Transitioning into a new year can be a daunting task for marketers. Working in an industry that is downwind of technological advancements and decisions from the biggest social networks means our jobs are often in a state of flux – what works well today probably won’t work tomorrow. Beginning a new year is all about planning, but how can you plan to succeed in an industry that is so difficult to predict?

By Evelina Petrova

December 30th, 2016