Sree Sreenivasan - Digital and Social Media Consultant
Live! Lessons from Going Live Around the World
What is it that makes a live video successful? Get actionable tips on how to go live using services like Facebook Live, Instagram Live and YouTube.
View the slides from the video here.
Marketing Resource Library
User-Generated Content
Users increasingly prefer peer reviews more than the word of brands. UGC is exploding in 2022 at a time when brand trust is quite low.
Improved Inclusivity
Conversations around DEI initiatives have been in high gear since 2020. There is increased demand for accessibility and inclusive marketing.
Audio Activity
Every major social network is working on or has introduced a live audio functionality. Their use cases need to go from clone to success story ASAP!
Social Support
Consumers are fast turning to social media for 1:1 customer service instead of waiting 24 hours for an email response. Sounds appealing?
Cross-Generational Marketing
Some marketers discount boomers and Gen X while others don't get Gen Z. Not focusing on any one generation could be wasted potential.
Snackable Content
With attention spans declining and social media noise only increasing, snackable content is one big trend for 2022 and beyond.
Niche Communities
Users are moving away from social media and its noise to niche communities around shared experiences like GWS, Reddit, Twitter, & co.
Influencer Commerce
Consumers increasingly trust peer reviews more than branded content, making influencers drive social commerce in 2021/2022.
Mixed Reality
The real and the virtual blend together to provide new experiences and events like social retail stores, hybrid events and AR.
Bonus Trends
10 trends made the cut in our 2022 digital marketing trends eBook but there is always more. And here we'll discuss those you care about most.
Retro Revolution
The pandemic has made consumers crave the familiar. Nostalgia marketing is already a trend in 2021, and it will only continue next year.
2021 Trends Review
How did we do with our 2021 digital marketing trend predictions? That’s not an exercise for the faint-hearted – nothing stayed the same.