The basic abbreviations you need to know.
April 12, 2018
Let the Falcon-Vizia integration help you visualize the KPIs that matter to your brand’s ROI.
February 21, 2018
It's time to take a closer look at Facebook's ad load - and what it means for marketers.
February 6, 2018
Answers to our readers' social media confusions and conundrums.
February 27, 2017
Social media retargeting enables you to reach the most qualified sales leads with exactly the right messages.
February 17, 2017
Our super popular ROI Handbook has been refreshed for 2017. See how it really is possible to measure your social media ROI.
October 27, 2016
Are you measuring your marketing performance properly? Here are the four KPIs that every digital marketer should have a handle on.
October 11, 2016
Nurturing digital relationships is tough when you’re an offline business, but Flying Tiger Copenhagen found an easy solution. Here’s how they did it.
August 24, 2016
Engage your customers in more meaningful conversations that drive results.
April 13, 2016
Measuring in real-time can boost your social campaigns, enhance PR, and even net you elusive ROI.
April 1, 2016
In a results-obsessed world, your boss will want to know social media contributes value to the company – here’s what you need to show them.
March 9, 2016
Shying away from investing in social media could be bad for your business. Here's why.
February 19, 2016